fit20 boosted conversion rates from 65% to 75% with Zoho Analytics

The company

Founded in 2009 in the Netherlands, fit20 is a global fitness franchise known for its innovative weekly 20-minute high-intensity strength training sessions. With over 150 studios across 14 countries—including the UK, USA, Germany, and New Zealand—fit20 helps more than 20,000 members train weekly through its efficient, science-based approach.

The challenge

With operations extended across multiple countries and time zones, fit20 needed a platform to consolidate data, track and analyze marketing performance, and generate insights across their markets.

The solution

fit20 began their journey with Zoho CRM and gradually integrated other Zoho applications. Using Zoho Analytics, they built a three-layered dashboard system:

• Global layer :Consolidated worldwide data with drilldown capabilities to identify trends
• Campaign tracking :Measured seasonal and long-term marketing impacts
• Real-time financial dashboards :Enabled instant visibility into operational and financial changes

Benefits and ROI

• Synchronized data across countries and time zones
• Enhanced campaign analysis and marketing ROI tracking
• Improved decision-making with detailed visual insights

By leveraging Zoho Analytics, fit20 identified key optimization areas and increased their conversion rate from 65% to 75%