Zoho's Self-Service Analytics Platform
Zoho Analytics offers diverse possibilities to infuse self-service BI & Analytics into business workflows
Sign up for freeThousand Customers
Million Users
Million Reports
Key features of Self service Analytics Platform
Get more value from your data by leveraging BI at cloud scale that opens up an entire world of possibilities to transform your business from the inside out.
Data Preparation and Management
Setup high quality data for analytics using an advanced, self-service data preparation and management framework. It can model, cleanse, prepare, enrich and catalog large volumes of data from multiple data sources including files, feeds, cloud databases and business applications.
Self-service BI
Build insightful, interactive data visualizations with easy drag-and-drop. Make use of powerful AI-augmented capabilities like NLQ(Natural Language Querying) based Ask Zia, NLG(Natural Language Generation) driven Zia insights and ML(Machine Learning) powered smart forecasting & scenario analysis for deep analytical insights.
Embedded Analytics
Natively embed powerful BI and analytics features within existing application workflows using extensive integration and customisation capabilities. Also setup fully custom-built standalone analytics portals that caters to specific business needs. Know more
Marketplace Apps
Choose to complement your analytics capabilities with a wide range of analytics apps available in our partner-driven Zoho Marketplace. Also make use of domain-specific, purpose-built analytics apps delivered seamlessly on third-party marketplaces.
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Data Preparation
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Self-service BI
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Embedded Analytics
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Marketplace Apps
What makes Zoho Analytics a self-service data analytics platform?
Here's where Zoho Analytics with power-packed features and capabilities, differentiates itself as a leader in self-service BI & Analytics.

Low Total Cost of Ownership
Zoho Analytics' licensing and pricing policies have been highly simplistic and transparent. Our cost of BI and Analytics in terms of licensing, implementations and customisations, training and support is the least among all our market peers.
Platform Extensibility
Zoho Analytics' offers a robust set of APIs for data integration, modelling, authorization, custom styling and dynamic reports embedding. Our API framework enables elaborate customization and highly extensible low-code/no-code integration with any technology stack.


Flexible Deployments
Zoho Analytics offers a high degree of flexibility with respect to analytics implementation and deployment. Our proprietary Zoho cloud service is readily available round-the-clock. Alternatively you can go for either public cloud or on-premise environments.
Security and Governance
Zoho Analytics has embraced 'privacy by design' where our customers have far greater control over their data. Our time-tested and accredited enterprise-grade security features and governance framework ensures continuous data management and stewardship. (Know more about analytics tool for enterprises)


Future-ready Infrastructure
Our Zoho-owned, modern and scalable platform infrastructure can readily match with growing data volumes and usage. It carries a definite edge in terms of achieving best-in-class performance efficiency.
Ease of Use
Zoho Analytics' self-service BI & Analytics offers an intuitive drag & drop interface for data exploration. Augmented with AI and ML capabilities such as search-driven conversational analytics, automated insights, predictive and cognitive analytics ensures that analytics is accessible by all.

Global Partner Network
We work with System Integrators/BI Consultants across the globe to help you get the best and customised analytics experience possible. Our qualified partners are experts in understanding your unique requirements and tailoring an analytics solution to suit your business needs. Find a Partner here
What Customers Say
Rated the best self-service analytics tool
Overview of Sales Analytics
What is sales analytics?
- Sales analytics is defined as the methodology that combines data from various sources to extract insightful trends and patterns. This process utilizes specialized sales analytics tools to facilitate rapid data analysis, generate comprehensive sales dashboards, and even forecast potential future business outcomes.
Why should enterprises need sales analytics software?
- Sales analytics helps you understand your business data better, enabling you to plan or modify your business operations. With sales analytics, businesses can track their business growth trend, identify areas that need more focus, and revisit or optimize strategies—everything from sales data. Sales analytics will also help you increase your sales team's productivity with actionable insights.
What are the benefits of sales analytics tools?
- Employing a sales analytics tool offers businesses the advantage of comprehending their present sales performance while also predicting future trends. Such insights enable businesses to pinpoint key areas for focus and facilitate data-driven decision making. Ultimately, the use of sales analytics contributes to the enhancement of your overall business performance.
What are some important sales metrics to track?
- Monthly sales reports
- Quarter-over-quarter growth
- Pipeline coverage
- Trends in the number of deals
- Revenue growth trends
- Average revenue per customer
- Sales per representative
Certain key sales metrics are fundamental to tracking and improving your business performance. These include:
Why Zoho Analytics is the best sales analytics software?
- Zoho Analytics, equipped with modern technologies such as artificial intelligence (AI), machine learning (ML), and natural language processing/generation (NLP/G), helps you not only visually analyze your sales data and create sales analytics dashboards but also provide trends and outliers that a data analyst won't be able to identify.
