• 16K

    Customers

  • 3M

    Users

Why customers choose Zoho Analytics over Qlik?

Pocket-friendly pricing

AI-powered insights

AI-powered insights

Unified analytics

Scalability without complexity

Intuitive user interface

What makes Zoho Analytics a better Qlik alternative?

Ease of use

Ease of use

  • Intuitive drag-and-drop interface
  • Create visualizations in minutes
  • Single unified interface for data to insights and actions

Data pipeline and preparation tool

  • Effortlessly set up pipelines for smooth data integration
  • Clean, transform, enrich, and model data—no coding required
  • Centralized metrics management to define and oversee all business KPIs
Data pipeline and preparation tool
Unified Business Analytics

Unified business analytics

  • Out of the box integrations to 100+ business apps
  • Prebuilt metrics, reports and dashboards for each domain
  • Automatic blending across business apps for 360° insights

DSML Studio

Build custom machine learning models easily

Automated Machine Learning for low-code model building

Python code studio for creating custom data transformation and models

Key Differentiators

Features
Zoho Analytics
Qlik
Data integration500+ native data connectorsExtensive integration, but requires connectors for some sources
Data visualization50+ intuitive and customizable visualizationStrong visualization but needs technical expertise
Data preparationIn-built data preparation tool without needing separate add-onsAdvanced preparation tool often requires coding
Automatic data blendingAutomatic blending across various sourcesManual setup required
Generative AIAutomated AI insights powered by ZiaOffers insights but focuses more on augmented analytics than generative analytics
DSML studioBuilt-in DSML tools for predictive analytics and anomaly detection - no code neededSupports ML but requires Qlik AutoML
Automation and reportingAutomated data workflows and data reporting. Easy to setupStrong automation but complex to setup
Flexible deploymentEasy cloud and hybrid deployment optionsBoth cloud and on-premise are available but difficult to maintain
ScalabilityEasily scales and supports data growth without extra costScalable, but pricing grows higher with scaling
CustomizationHighly customizable reports and dashboardsCustomizable but needs more resources
CollaborationReal-time collaboration and easy sharingMay require higher-tier pricing plans
Global presence and complianceStrong global presence, multilingual support with data centers globallyEnterprise level compliance and industry level regulations
Security and governanceISO/IEC 27001, 27017,27018, SOC 2 Type 2, GDPR, HIPAAISO 27001, SOC 2 Type 2, SOC 3, GDPR

Generative AI for BI and Data Analytics

Ask Zia - Copilot for Data & Insights

  • Ask questions in natural language to Zia and get insights as a response
  • Get Ask Zia assistance for setting up models, metrics, and actions
  • Converse with Zia in multiple languages
Ask Zia - Copilot for Data & Insights

Diagnostic Analytics to know the 'Why'

  • Perform root cause analysis to know the 'Why' behind any fact
  • Diagnostics offered contextually as you analyze any data
  • Highly customizable model to suit your needs

Automated Narrative Insights

  • Generate top insights to act on any report or dashboard you view
  • Insights narrated in easy digestible textual or visual format
  • 15+ AI models that you can customize for your needs

Predictive AI for Advanced Analytics

  • Perform forecasting, trend & what-if analysis to predict future outcomes
  • Spot Anomalies/Outliers in your data and business metrics
  • Setup automated alerts on anomalies
Predictive AI for Advanced Analytics
Double quotes

"The Ask Zia and Zia Insights features are so cool. I can ask for a specific agent name for their quarterly or monthly performance and get to see if their sales numbers are trending up or down, and from which geographic areas their sales are coming from. I can also dive into why they can't close deals in other areas and try to replicate the successful ones."

John Sheldon John Sheldon Business Intelligence Manager, Renu Energy Solutions

Zoho Analytics - Cutting-edge BI made affordable for all

Starts at $8 per user per month

Maximized ROI

Transparent pricing that delivers exceptional value

Affordable for All

Flexible plans tailored to businesses of every size and stage

Designed for Growth

Scalable solution that adapts as your business expands

Experience the difference with Zoho Analytics

Sign up for free Get a personalized Demo

Top Looker Alternatives & Competitors in 2025

Zoho Analytics

Zoho Analytics is a modern, AI-Powered Self-Service BI and Analytics Platform designed for users across all skill levels. It enables organizations to connect, prepare, and analyze data through intuitive dashboards, automated insights, and smart data alerts. With 500+ native data connectors, you can pull in data from any source, including files and feeds, databases, cloud apps, and any third-party application seamlessly. Its in-built AI assistant - Zia, helps businesses of all sizes to uncover hidden patterns and predict future outcomes.

Pricing

Starts at just $8 per user per month, with a free plan available. Zoho Analytics also offers a 15-day free trial with access to all premium features like unlimited reports and dashboards, AI-powered insights, and advanced collaboration. As your team grows, you can easily scale with usage-based pricing and enterprise plans.

Microsoft Power BI

Power BI is Microsoft's data visualization platform that is known for its strong integrations with Office 365 and Azure. It lets you build dashboards, model data, and get insights through familiar tools like Excel and Azure. It is suitable for mid-sized to large enterprises that already rely on Microsoft's ecosystem. However, scaling and premium features require additional licensing.

Pricing

Power BI offers a free desktop version. Power BI Pro is priced at $14 per user per month, while Power BI Premium starts at $24 per user per month or $4,995 per month per capacity.

Tableau

Tableau is a data visualization and analytics platform owned by Salesforce. It's a solid tool for telling stories with data through interactive dashboards and offers wide data connectivity.Tableau often requires technical expertise and isn't the easiest to get started with.

Pricing

Starts at $15 per user per month for Viewers, $42 for Explorers, and $75 for creators. Enterprise pricing varies based on deployment and needs.

Qlik

Qlik uses associative data modeling and in-memory processing to offer real-time insights. It is known for flexible deployment and powerful data preparation features, but its UI can feel a bit overwhelming for new users.

Pricing

Starts at $30 per user per month. Qlik Enterprise pricing is available on request and typically involves a custom quote.

More reasons why Zoho Analytics is the best alternative to Qlik

Data visualization

  • Robust data visualization
  • Variety of charts, pivot tables, geo visualization
  • Intuitive drag-and-drop interface
  • Clear and actionable insights
Data visualization

Data storytelling

  • Increases data literacy across the organization
  • Boosts audience engagement and communication
  • Helps identify why and how something happened
  • Communicates insights effectively to all types of audiences
Data Storytelling

Collaborative analytics

  • Share reports and dashboards with your team and collaborate
  • Gain complete control over who has access to what based on role
  • Make reports accessible to users with or without login
  • Have real-time collaboration with contextual comment threads
Collaborative analytics

Embedded analytics

  • A full-featured BI & analytics service, hosted on the Zoho cloud
  • Analyze your data by installing Zoho Analytics on your own servers
  • Deploy Zoho Analytics on public/private clouds like Amazon AWS and more
  • A full-fledged analytics app under your own brand
Embedded analytics

Security and governance

  • Enterprise-grade security features and governance framework
  • Clear demarcation on who can do what
  • Your data stored in Zoho Analytics cloud version is backed up every day
  • All user activity is logged within the app to ensure safety
Security and governance

Analytics made easier with Zoho Analytics - The best alternative to Qlik

Simone Drera
Simone Drera
VP-Business Development, Flexxaire Inc.

“We wanted a simple BI solution to analyze our sales, project, and quality data. The tool also needed to be capable of integrating multiple tables, creating models to create charts that could be shared seamlessly across teams."

Moises Ochoa
Moises Ochoa
Application Engineer, Cementos Progreso

"With Zoho Analytics, the time spent in creating charts, reports and dashboards went down by 50%. More importantly, our software expenses were reduced by 30%!"

Marc Andrew
Marc Andrew
Senior Developer, Rental Car Manager

"Our main alternate would have been Power BI, but we quickly found that the pricing and user-friendliness wouldn't quite work for a lot of our customers."

Why settle for less? Upgrade to Zoho Analytics from Qlik now!

Sign up for free Start your 15-day free trial

Top 5 Qlik alternatives in 2025

Checkout the article
Top 5 Qlik alternatives in 2025

Frequently asked questions

Why should I switch from Qlik to Zoho Analytics?

  • Zoho Analytics offers a more affordable, adaptable, and scalable alternative, packed with advanced features like AI-powered insights, seamless data integration, and robust customization options. It is tailored to meet your requirements and suits businesses of all sizes, empowering you to maximize the value of your data without over spending.

Can I embed Zoho Analytics reports in my application?

  • Yes. Zoho Analytics provides embedded analytics and allows you to embed the reports in your applications or websites, creating a seamless experience for users.

Is Zoho Analytics secure and compliant with industry standards?

  • Zoho Analytics is designed with strong security measures to ensure the safety of your data. It complies with globally recognized standards such as ISO/IEC 27001, SOC 2 Type 2, GDPR, and HIPAA catering to both general and industry-specific compliance needs. It guarantees that your data remains safe, private, and in line with regulatory expectations.

How does Zoho Analytics compare to Qlik in terms of ease of use?

  • With an intuitive, user-friendly interface, Zoho Analytics is designed for users of both technical and non-technical users. With drag-and-drop functionality, pre-built templates, and AI-powered insights, report creation and data analysis is simplified. Unlike Qlik, which often requires a steeper learning curve, Zoho Analytics is made accessible to businesses of all sizes and to all users.

How does Zoho Analytics Integrate with other tools?

  • Zoho Analytics makes it super easy for you to bring your data together. You can connect to more than 500 source including spreadsheets, databases, cloud storage, and business apps like Zoho CRM, HubSpot, Google Ads, Salesforce, and more.

Is Zoho Analytics more affordable than Qlik?

  • Yes, it is. Zoho Analytics offers flexible pricing with powerful features like AI insights, data blending, and automation at a much more reasonable price. While Qlik often comes with higher upfront and licensing costs, Zoho Analytics provides a powerful BI experience at a fraction of the cost without compromising on the features.

What kind of support can I expect from Zoho Analytics?

  • At Zoho Analytics, you will never be left hanging. From live chat and email support to step-by-step tutorials, videos, and help articles, there's always help when you need it.

Can I start with a free plan on Zoho Analytics?

  • Yes! There's a free plan in Zoho Analytics that's perfect for individuals or small teams starting their BI journey. And if you want to explore the full feature set, you can take advantage of the 15-day free trial - no credit card required.
 

Start your 15-day free trial.

No credit card required