What's new: Latest updates in Zoho Apptics
2025
Nov
Introducing Zoho Apptics' MCP server
Product analytics data is powerful, but it's often locked behind dashboards or dependent on complex integrations.
Our MCP server makes product intelligence accessible, contextual, and conversational for everyone in your team, from engineering to business. Product data actively works for you, guided by natural interactions.
Learn moreOct
Introducing segments: Unlock deeper insights
When your app is running in the wild, it’s constantly generating huge amounts of data. Every tap, every screen visit, every interaction is being captured by your analytics tool. That’s great, but the amount of raw data alone can feel like staring at a map without a compass.
It’s not just about knowing how people use your app. The real magic happens when you know which users are driving those actions, what devices they’re using, and where bottlenecks are hiding. This is exactly where Segments in Zoho Apptics come in.
Learn moreSep
Unified customer view: Bringing product intelligence into your CRM data
Aug
Store reviews module just got smarter
Jul
Enhanced crash reporting
Jun
Collect in-app feedback with richer context and granular insights
In-app feedback 2.0 is here to flip the script by empowering your app users to share the smallest moments of confusion, friction, or frustration as they happen instead of venting pent up frustration in posts later. Capture what users see, feel, and do right in the moment. Turn every piece of user input into actionable insights and ship better experiences across platforms, faster.
Learn MoreMar
Push app events to Zoho CRM for enhanced engagement
Introducing Zoho Apptics' integration with Zoho CRM – a new addition to the list of apps you can integrate with Apptics!
You can now analyze event data from Apptics alongside the customer data available within your Zoho CRM. You can push 14 data points related to the events logged in Apptics. The Apptics-CRM integration enables you to connect the dots between the customer interactions with your app and their overall relationship with your business. It provides a deeper perspective into customer behavior and helps you make well-informed business decisions for your app.
Learn MoreJan
Group your app users
2024
Nov
Push notifications: Re-engage and retain users effectively
AnnouncementsHave you ever wished to proactively engage and communicate with users even when they are not actively using your app? Apptics already empowers you with features for app health, performance, usage, engagement, and growth.
We are excited to add Push notifications that will help you take user engagement to the next level and facilitate re-engagement with users!
Oct
Transitioning from application analytics to product analytics
AnnouncementsWe started by building a mobile application tool that supported native mobile applications. Later expanded and evolved into Zoho Apptics, an application analytics solution that supports both native and cross-platform applications.
Taking another leap forward, we are taking the first steps towards a comprehensive product analytics solution.
We are excited to announce JavaScript (JS) SDK support in Zoho Apptics.
Sep
Debug view: Ensure accurate analytics integration
AnnouncementsThe Debug view provides a real-time stream of data points being logged in Apptics from the developer's device or a simulator during the development stage.
You will see the events, screens, and other data points triggered in the debug device in real time, without waiting for the code changes to be processed and deployed in batches. This helps to identify any errors in the analytics integration and also validate that the data is being logged correctly in Apptics.
Push app events to Zoho CRM for enhanced engagement
AnnouncementsThe Apptics-CRM integration enables you to connect the dots between the customer interactions with your app and their overall relationship with your business. It provides a deeper perspective into customer behavior and helps you make well-informed business decisions for your app.
Jul
Apptics' Privacy Shield: Protect in-app data from unauthorized screen capture
AnnouncementsImagine someone suddenly yells "Cheese!", blinding you with flashlights and back-to-back shutter clicks. Sounds scary, right? That's exactly how your users feel when their personal information gets accidentally captured in screenshots or recordings. It's a privacy intrusion they never asked for.
A casual "say cheese" moment can automatically become an "oops" moment for your app. We can help you ensure user information remains private, and avoid potential risks of unintentional data leaks and privacy breaches.
Introducing ANR in Apptics' crash analytics
AnnouncementsANR errors are triggered at instances when an app becomes unresponsive or frozen to any user input, event, or draw within five seconds. This is when the system OS prompts an Application Not Responding popup, giving the user the option to either force-quit the app or wait till the app becomes responsive.
Jun
Announcing Zoho Apptics' global availability
AnnouncementsWe are thrilled and excited to announce the public release of Zoho Apptics that happened at the US Zoholics, Austin in June 2024. Everyone around the globe can now access Apptics to collect, visualize, and analyze in-app data across different data centers (US, EU, CN, IN, AU, JP, CA, and SA).
