Understand audience behavior with A/B testing

What if you could increase your conversion rate by determining which message resonates the most with your audience and when they are most likely to see it? With Zoho Campaigns, you can use A/B testing to deliver the right message at the right time, send different versions of your campaign to different segments of your audience, and find out which message works best.

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Remove guesswork from the equation

Our extensive toolkit for A/B testing means you can obtain the insights you need to perfect current and future campaigns.

Understand audience behavior with A/B testing in Zoho Campaigns

A/B testing without the limitations

With Zoho Campaigns, test complete email variants side by side within a single campaign. Each variant carries its own subject line, sender name, and content, giving you a true comparison between two entirely different emails without having to run separate campaigns for each element.

Glean insights from reports

Reports show you how audiences interacted with each version of your campaign, so you can find the best performing email that should go to your remaining audience. Compare how many people opened your message and clicked on your links in each version of your campaign.

Take control of your test

Choose the size of your test audience and how long to run your test. After finishing an A/B test, Zoho Campaigns can automatically send the email which performed best to the rest of your audience. Or, analyze the reports manually, and send the better email to the rest of your mailing list.