Build relationships, not just lists
Zoho Campaigns' Contact Management allows you to understand your audience deeply, segment with precision, and deliver campaigns that feel personal, across every channel.
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- Add
- Manage
- Organize
- Track
- Grow
Add your contacts
Enjoy a clutter-free contact import experience
Import contacts from multiple sources
Import contacts from 45+ applications — including Salesforce, Zoho CRM, and Bigin — or add them manually if you're just getting started. Collect contact details directly through built-in forms embedded on your website or social media. Duplicates, bounces, and unsubscribes are handled automatically.
Import based on the subscription type
Organize your contacts by assigning a subscription type while importing them. Zoho Campaigns requires you to choose marketing, non-marketing, or unsubscribed as the subscription type for every contact you add. This ensures you only send your campaigns to the contacts labelled as marketing.
Manage your contacts
Experience a powerful contact management system driven by the choice of your subscribers.
Prioritize contact preference with Topic Management
Place your contact’s preference at the core of your email marketing strategy with Topic Management. Associate topics to your contacts based on their chosen areas of interest. Create and send topic-based campaigns by directly associating your contacts with the topic of their choice. Manage multiple topics by creating a customized hierarchy for multiple or single-product organizations. Know more
Build richer contact data
Go beyond standard contact attributes. Computed Fields let you build custom fields that draw from activity across email, SMS, and WhatsApp — or reflect a contact's topic preferences and workflow membership. Whether you want to track cross-channel engagement or capture nuanced behavioural signals, Computed Fields give you the flexibility to shape your data around how your audience actually behaves.
See the full picture with Contact View
Every contact now comes with a complete, channel-wide history. See all their interactions across email, SMS, and WhatsApp — their responses, event attendance, device preferences, topic affinities, and a detailed engagement timeline. Know which segments they belong to and how they engage across every channel. It's everything you need to understand a contact, in one place.
Organize your contacts
Make way for one-time segmentation of all your contacts.
Build precise audiences with Segmentation
Segmentation has always been about finding the right people. Build highly targeted audiences by combining multiple condition groups — using contact attributes, engagement signals, and behaviour across channels. Connect groups with AND/OR logic to create segments that reflect exactly who you want to reach.
Categorize your diverse contacts with an email list to quickly retrieve your prospective recipients while sending your email campaign. Distinguish one contact from another by tagging them based on specific criteria using contact tagging. You'll never lose your organic subscribers by managing them with a mailing list and Contact Tags.
Retrieve contacts easier with a mailing list and Contact Tags
Categorize your diverse contacts with an email list to quickly retrieve your prospective recipients while sending your email campaign. Distinguish one contact from another by tagging them based on specific criteria using contact tagging. You’ll never lose your organic subscribers by managing them with a mailing list and Contact Tags.
Track and nurture your contacts
Quantify your email marketing activities and nurture your contacts
Grow your contact base
Consistently convert your visitors into quality contacts using organic methods.
Embed Signup Forms and Pop-Up Forms
Organically increase your subscriber base with Zoho Campaigns’ ready-to-use Signup Forms and Pop-Up Forms. Select and embed these forms in your website, blog, or social platform to let visitors opt-in as your subscribers. Associate the form with a topic to better align your newsletters with their interests. Further simplify the opt-in process for your visitors by embedding a QR code into your website. Learn more
Build your list with quality contacts
Choose the double opt-in option to maintain a healthy mailing list. This way, contacts have double-acknowledged their consent to receive your newsletter. Campaigns also helps you comply with important email marketing laws and regulations such as CAN-SPAM, GDPR, and HIPAA to protect contact privacy. Learn more
