Yoga Dhyan Center: Marketing mindfulness with Zoho Campaigns
The company
Yoga Dhyan Center is dedicated to teaching yoga and meditation to clients seeking balance, focus, and peace of mind. Founded by Sundarajan Ramaswamy, the center has been operating for over a decade.
"I've been doing this for more than a decade," Sundarajan says. "I started my career as a medical representative way back in the pre-Internet era. After many years of relentless working and earning, I learned my lessons and paid the price for them!"
With the rise of the Internet, Sundarajan quickly adopted the brave new world of networking. "The world of meditation and yoga welcomed me and gave me an opportunity to give back to younger people the benefits of doing yoga regularly," he says. "So I decided to become an instructor and set up my yoga studio, called Yoga Dhyan Center."
When the world was struck by the pandemic, online became the only way to conduct classes. Sundarajan conducted his first online yoga session, which participants enjoyed.
"Initially, I wasn't targeting any segment in particular; I just taught whoever came into the class on their own," he says. "But once online classes became the norm, I decided to focus on working professionals who are stressed due to overthinking, anxiety, and lack of focus."
The challenge
Initially, Sundarajan had set up a small studio on the terrace of his house with a thatched roof. After the pandemic, the scenario changed drastically: No one was coming to the premises to attend yoga sessions.
"That's when I adopted the online model. Getting students to the class was the number one challenge. Creating awareness and the need for joining an online class was the other challenge."
The solution
Sundarajan began by contacting his existing contact list and friends. He soon realized email marketing was the way forward. He experimented with multiple types of software and began looking at online marketing, which led him to Zoho's suite of applications.
Sundarajan also tried various other email marketing software tools, but they were all standalone applications and couldn't integrate with his site.
"Since my site is built on WordPress and Zoho Campaigns is available as a plugin, I could easily add it to my site," he says. "Establishing an online presence involves a certain amount of technical knowledge and content delivery methodology. It was quite challenging to learn both and deliver them in an interesting manner. But I soon discovered Zoho Campaigns."
Benefits and ROI
With Zoho Campaigns, Sundarajan can pick contacts from his email list, target different types of customers, group them, and run campaigns targeted at them. "This has really helped me segment audiences," he says. "For example, those who joined for 'Yoga in July.' This way, I can easily track participation."
But that's not all; Sundarajan loves Zoho Campaigns because it offers a range of templates that cater to different audiences, which helps him target the right people. "The image options are another feature I love," he says. "They offer a variety of visuals for different target audiences."
List management is also a big plus for Sundarajan, as it helps him track the types of campaigns he's sent. "When I had an issue connecting to email management after installing the plugin," he says, "I reached out to Zoho Support, and they resolved it quickly. That gave me the confidence that if anything comes up, I can always rely on them."
The key benefits Yoga Dhyan Center experienced
- Seamless integration with WordPress through the Zoho Campaigns plugin
- Advanced contact segmentation to target specific customer groups
- Diverse email templates for different audience types and campaigns
- Analytics: "The dashboard in Zoho Campaigns Rich image library to match campaign themes and audience profiles
- List management tools to track campaign history and participation
- Reliable customer support to ensure smooth operations
"With Zoho Campaigns, we can pick contacts from the email list, target different types of customers, group them, and run campaigns targeted at them. This has really helped me segment audiences."
"I certainly recommend Zoho Campaigns because it integrates your site with your email marketing campaigns while providing solid support," Sundarajan says.
To know more about Yoga Dhyan Centre, visit their website, click here.
- IndustryYoga Dhyan Centre
- TYPEWellness
- NO OF EMPLOYEES0-50
- REGIONIndia