One email, personalized for every recipient
Dynamic content lets you tailor what each subscriber sees—without creating multiple campaigns or duplicate templates.
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Get better engagement with relevant content
Modify different sections of your email templates based on individual recipients' preferences, geographical backgrounds, reading habits, or unique attributes like birthdates. This helps make the content more relevant to your contacts, and encourages them to engage with it.
Deliver relevant content to the right people
Design once and let dynamic content do the rest. Instead of building separate templates for different audiences, create one and let the right content surface for the right people automatically.
You can personalize every element
Text, images, CTA buttons—you can make any element in your template dynamic. Choose which ones to vary and which to keep consistent and enjoy having precise control over every subscriber's experience.
Built right into the editor, with no extra steps.
Select any block in your template, open the Visibility tab, and set your conditions. Define who sees that element using contact or account attributes, build condition groups, and apply AND/OR logic as needed. It works the way editing already works; there's nothing new to learn.
Edit templates without the hassle
Seamlessly edit your dynamic content by altering the template's background, spacing, bordering, and more. You can make unlimited changes to the selected elements by simply choosing an option and entering the required information.
