Email marketing tips and tricks from Zoho Campaigns

Tip of the week 1

Importance of mobile CTAs

Make it easier for your readers to click your actionable calls aiming for mobile email marketing.

Tip of the week 2

A perfect start for your welcome series

Follow this email nurturing series for a smooth email marketing experience.

Tip of the week 3

Sending emails in batches

Are you exhausted with a large email list? Don't worry, we're here to help you out to send out email campaigns in batches.

Tip of the week 4

Know your recipients' prime open time

Get the attention of your contacts by knowing their preferred time of receiving emails. Make it possible with the help of prime open time.

Tip of the week 5

Liven up your campaigns using polls

Adding polls to your emails will make your campaigns engaging and gives an opportunity to understand your contacts better.

Tip of the week 6

vCards to improve email deliverability

Let your contacts add you to their phone book. This is made possible by attaching vCards to the email campaigns you send out.

Tip of the week 7

The best frequency for emails

How often should email marketers contact their recipients? Here's a tip to help you decide the right email marketing frequency for your contacts.

Tip of the week 8

Deliver rewarding emails to your subscribers.

As an email marketer, it is important to ensure that your contacts are taken care along with the emails you send them.

Tip of the week 9

Permission-based efficient emails

Consent emails will make your contacts look forward to your emails. This helps you to improve your email campaigns' open and click-through rates.

Tip of the week 10

Organize campaigns with a marketing calender

Get notified on time not to miss out on prime activities. Organize different marketing campaigns by setting up marketing calenders.

Tip of the week 11

Keep the 'from' address familiar

Protect your sender reputation by giving a known sender address before you send out email campaigns. This will reduce your unsubscribes and spam complaints.

Tip of the week 12

The importance of design in your emails

Grab the attention of your readers and make your emails perform good. This is made possible by taking care of your email design.

Tip of the week 13

Smart sign up forms to comply with laws

This method will help you not to step out from the boundaries of email laws and privacies.

Tip of the week 14

Build sender reputation with list description

Here's a tip to help you gain trust, good sender reputation and higher engagement rates.

Tip of the week 15

Subscription preferences for more engagement

Give your contacts the power to choose what type of emails they'd like to receive in future and tailor your emails accordingly.

Tip of the week 16

Don't fret over 'unsubscribes'

Spend your effort and time of crafting an email for your genuine set of contacts. Use unsubscribe button in your emails to identify your list of genuine contacts.

Tip of the week 17

Folders, analytics, and everything favorite

Clear the clutter of your email marketing account by organizing it. This helps you plan your email marketing strategies easier and smarter.

Tip of the week 18

A/B Testing for your email campaigns

This is a trial and error method for your emails to improve your future email campaigns.

Tip of the week 19

Maintaining transparency with subscribers

Include details and information about your organization in your emails to ensure that your contacts can trust you. This reduces unsubscribe rates.

Tip of the week 20

'Roles and privileges' for a flexible email marketing

Bring convenience and flexibility in your account usage. This can be made possible by assigning roles and privileges to the account users.

Tip of the week 21

Let subscribers know about your company's terms

Maintain a transparent relationship with your contacts by and help them understand your company's laws and regulations.

Tip of the week 22

Why should you optimize your emails?

Test and optimize the emails you send out in order to make sure that your contacts are receiving perfect emails.

Tip of the week 23

Delivering personalized emails this holiday season

To one of the busiest seasons of the year. Send out targeted email content that best suit your contacts.

Tip of the week 24

Ways to improve holiday sales

Here are a few of the email marketing tactics to boost your holiday sales this season.

Tip of the week 25

Templates to go with during the holiday season

'Tis the season to send out holiday email campaigns. Grab the attention of your contacts by deciding the templates that complement your brand.

Tip of the week 26

Overcome the post-holiday slump

A few tips to re-engage your contacts after the successful run of your holiday seasoned email campaigns.

Tip of the week 27

The best way to engage your customers

For businesses looking to engage contacts, here are a few ways in which your contacts can be engaged with your emails.

Tip of the week 28

Reducing spam rates

Lower your spam rate and set your path right for a successful email marketing experience.

Tip of the week 29

Improving open rates: 3 basic factors

After putting so much effort in sending out your emails, how will you feel when they're unopened? Keep away from this thought by improving your email open rates.

Tip of the week 30

Reducing unsubscribe rates

You can retain a large portion of your contacts from your mailing list. Learn how to prevent your contacts from clicking on the unsubscribe button.

Tip of the week 31

Webinar email marketing

Promote your webinars around the globe with the help of email marketing in order to engage your webinar registrants and attendees.

Tip of the week 32

Anatomy of a perfect webinar campaign

Value the time of people who're interested in joining your webinars. Share the right webinar content with them to get the right number of attendees.

Tip of the week 33

Make drip email campaigns more effective

Send appropriate emails to the right people at the right time to strengthen your customer relationship.

Tip of the week - 34

Maintain your email list

Maintain a clean and organic contact list to improve your email deliverability and avoid getting your domain blacklisted.

Tip of the week 35

Email marketing etiquettes

Best results in your email marketing practices are obtained by following the basics of email marketing.

Tip of the week 36

What makes open rates unique?

Gauge your engagement quotient with your contacts by taking care of certain necessities required in your email marketing efforts.

Tip of the week 37

Know the smarter side of your email marketing software

These smart features in your email marketing software can shape the success of your email campaigns.

Tip of the week 38

How to stay away from blacklists?

Maintain the ethical standards of your email marketing practices and avoid being marked as spammers.

Tip of the week 39

Using emojis in your emails

Here's another great method to help you make your emails look personalized thereby improving the email open rates.

Tip of the week - 40

Know the smarter side of your email marketing software (Part II)

Before doing the groundwork for your next set of email campaigns, here are a few things that you need to make sure while crafting them.

Tip of the week 41

The basics: Email list segmentation

Slice and dice your email list to improve your email reputation and brand engagement.

Tip of the week 42

Tips to expand your email list

Here are a few methods that will help you expand your email list and reach more people for better sales and to generate more ROI.

Tip of the week 43

How to approach the holiday season in email marketing?

Set up your holiday email plans by following these few steps.

Tip of the week 44

Qualifying the best leads for sales

Are your contacts better qualified before they ever reach your sales team? Ensure this by implementing contact scoring for your business.

Tip of the week 45

Essential areas to test and preview before sending out emails

As an email marketer, you should always test your campaigns across multiple platforms and devices.

Tip of the week 46

How to craft effective subject line (Part One)

Optimize your email campaign performance by crafting subject lines that land up at the right place and is clicked by the right person.

Tip of the week 47

5 creative types of email content for this holiday season

Optimize your holiday email marketing strategies by including relevant content to the email campaigns you sent out.

Tip of the week 48

How unhealthy mailing lists ruin your holiday email marketing

Keep your mailing list spotless for a seamless experience this holiday season to improve your holiday email marketing campaigns.

Tip of the week - 49

5 tips to maximize engagement this holiday season

Make this holiday season memorable for you and your contacts with the help of these 5 tips that are specially crafted for holiday email marketing.

Tip of the week - 50

How to craft an effective subject line (Part - Two)

Here are a few tips to know the power-puffed words that help you create a catchy subject line.

Tip of the week 51

How to customize holiday email templates?

Choosing a template is one of the major factors that affect the email campaign. Here's a checklist for you to tick off before deciding on an email template this holiday season.

Tip of the week 52

How to smartly restart your email marketing for 2020?

Base your email marketing strategies around the reports of your automation tools and optimize your future campaigns.

Tip of the week 53

Seven tips to make 2020 the best email marketing year yet

In the new decade, follow these tips that will help you improve results in email marketing for better customer engagement and ROI.

Tip of the week 54

How to ask the email receivers to whitelist your email address

If you're tired of getting trapped in the spam folder of your email recipients in spite of following some best practices, here's a solution for it.

Tip of the week 55

When can 'sender address' and 'reply to address' be different?

Different kinds of business have a different communication system. Here's what you could do when there are clear demarcations between, administration, support, marketing and sales teams.

Tip of the week - 56

Tried-and-true tips for remote working in email marketing

Since it's time to test your remote working skills, we are here to help you with some tips and tricks that will guide you to work seamlessly.

Tip of the week - 57

Plan and stay focused with your email campaigns calendar

Sketch an email campaign calendar to stay focused, make the best use of time and consistently maintain the engagement with your customers.

Tip of the week - 58

Crafting email newsletters during the time of crisis

A few tips to modify your playbook for designing and delivering your future email campaigns during remote working times and when collaboration becomes a challenge.

Tip of the week - 59

5 tips for email communication during a crisis

As an email marketer, tailor your email campaigns best fit for crisis conditions. Here are 5 tips that will help you to send out thoughtful and empathetic emails to your customers.

Tip of the week - 60

How to analyze the email campaign report and set up an email marketing strategy?

Now is the best time to take a step back and analyze past email campaigns to set up a daily routine that aligns with your long term email marketing goals.

Tip of the week - 61

Place information above promotion in your newsletters

What should be included in the email newsletters that you sent out to your customers? Here's a tip that helps you to craft a newsletter with the right content.

Tip of the week - 62

5 tips to make your emails better for mobile users

You've got only a fewer second to communicate to your contacts while they open your email in a mobile device. While they take a quick look at your email, make sure that you convey your content in such a way that it is both relevant and useful. Here's how you do it.

Tip of the week - 63

Know your contacts well with polls in Zoho Campaigns

Polls in campaigns always facilitate feedback. They help you understand the tastes and preferences of your contacts. Include these three types of polls in your upcoming email campaigns for better engagement and always stay relevant among your contacts.

Tip of the week - 64

How to effectively engage your ecommerce audience

In this email marketing tip, we tell you how to contextually, considerately engage your e-commerce audience in crisis times.

Tip of the week - 65

Three pillars of email marketing

Here's a tip that's wrapped up with our survey results that will help you design personalized and effective email marketing strategy.

Tip of the week -66

5 tips for your next set of email campaigns

We should be able to create email content that are genuine, compassionate, and don't induce feeling panic situations. So, here are a few friendly measures that could be added in your next set of email campaigns for better customer engagement.

Tip of the week - 67

5 tips to make your preheader effective

Preheader is more than a bridge between the subject line and the content. It makes the email consistent. Let's take a look at some of the ways by which you can create effective preheaders.

Tip of the week - 68

The specifics of double opt-in method

The usage of double op-in means your audience engage with the confirmation link sent to their mailboxes, thus breaking the inactivity streak. While the double opt-in vs. single opt-in debate is widely prevalent, here's a use case that reinforces the importance of the former.

Tip of the week 69

Secure and reliable practices for email marketing

Email still remains one of the most effective channels in marketing and thus it is important to enhance email security and reliability. Here are a few basic measures that could help you in doing so.

Tip of the week 70

How to organize your email list?

How do you take care of your email list? How is it build? If you're looking for something that can answer these questions, here are a few tips that will help you to maintain your contact base.

Tip of the week - 71

Re-engagement emails to win back your lost subscribers

A few tips that will help you create the perfect re-engagement campaign and win back your lost contacts.

Tip of the week - 72

Things to remember before you plan out your re-engagement campaigns

Re-engagement is like a new beginning but that might not resonate well with some of the subscribers. Keep these points in mind before sending out the next re-engagement campaign.

Tip of the week - 73

How to work unsubscribes to your advantage

Here's a tip that will help you understand how to work on unsubscribes to your advantage. We're also briefly discussing the upsides of unsubscribes too.

Tip of the week - 74

Four tips to optimize your CTA for this holiday season

Check out our tips on how to create short and clear messages with active words in your CTA for this holiday email marketing.

Tip of the week - 75

5 tips to design your holiday email templates in 2020

There are a few tips that you might have to consider before crafting your holiday emails campaigns for various holidays. Let's look at them one-by-one.

Holiday email tips - 01

Designing ecommerce email templates for holiday season

The holiday season is here and so are the holiday special email templates. Here's a tip that shows you how to tweak your email content so that you get more engagement.

Holiday email tips - 02

2 types of email content for holiday season

Follow the key points from this tip in order to build a personal relationship with your customers and provide them with the best experience this holiday season.

Holiday email tips - 03

How to send personalized holiday emails

Read this tip to find out strategies that ensure your audiences' recognition and engagement with your emails this holiday season.

Holiday email tips - 04

Abandoned cart email strategy

Here are 4 tips for ecommerce email marketers to optimize your conversions by sending recovery emails to your abandoned cart customers.

Tip of the week - 76

Email marketing strategies to grow in 2021

The world has changed and thus the email marketing strategies need to be adjusted as well. Here are some tips to keep in mind while you prepare content for your email campaigns in 2021.

Tip of the week - 77

Effective use of time in email marketing

Email marketing is heavily reliant on time. Time along with content ensures the success of your email campaigns. You need to be aware of two aspects to send out email campaigns at the right time—Frequency and History. Read more about this tip.

Tip of the week - 78

Sharing website updates via emails

Use the RSS-to-email feature to automatically share website updates via emails forever. Your email marketing software easily allows you to take advantage of Really Simple Syndication (RSS) technology with four steps. Read them here.

Tip of the week - 79

5 tips to write an engaging welcome email

If you're looking out for a tip in order to understand more about welcome emails, here's one that helps you write an engaging welcome email that increases your open rates and improves your email deliverability.

Tip of the week - 80

3 tips to craft emails for inactive contacts

If you're wondering what to send to your inactive contacts via an email campaign, here are a few things that you shouldn't forget.

Tip of the week - 81

Tips to plan out an effective nurture series

A nurture series is successful only when you carefully construct it. Here are five tips that will help you plan out one effectively.

Tip of the week - 82

Tips to craft an informative email footer

An email footer should ideally be minimalistic, clear, and transparent. Here are some points to keep in mind while designing an email footer.

Tip of the week - 83

Email types and CTAs that trigger two way communication

A two-way communication platform provides a space for the sender and the receiver to communicate in real-time. Here's a tip to build a real-time communication strategy for your business using email marketing!

Tip of the week - 84

Leveraging your online store's product imagery

The tight integration between your e-store and email marketing software allows you to instantly pull in your store-based product images to your promotional emails. Here's how you do it with Zoho Campaigns.

Tip of the week - 85

Collecting feedback via emails: 3 things to consider

A tip on a few factors that you should consider before sending out an email campaign with a poll/survey embedded in it. This helps you receive higher response and completion rates.

Tip of the week - 86

Five aspects that make a good email template

An error in your email design can fail to create the proper impression among your contacts. Here’s a tip that helps you craft your email campaign in such a way that generates maximum interactivity.

Tip of the week - 87

Email Seed List : The Whats, Whys, and Hows (Part - One)

Here's a tip on all the basics that you need to know about email seed lists in email marketing in order to shape your email marketing strategies.

Tip of the week - 88

How to effectively test your campaign with an email seed list? (Part - Two)

Here's a checklist to effectively send a test campaign with an email seed list so that you can optimize the overall performance of your email campaign.

Holiday email tips - 05

Holiday email tips: 3 pre-holiday tests you must run ASAP

Determining your holiday email strategy based on the metrics of your previous non-holiday email campaigns is not ideal as the intent and interest of your audience usually changes during the holiday season.

Holiday email tips - 06

3 tips to help you start your holiday email marketing

As the holiday season is fast approaching, let's take a look at some of the best practices that can help you get desired results.

Holiday email tips - 07

5 deliverability questions to answer

Before sending emails to your contacts during the holiday season, make sure to ask and answer these deliverability questions.

Holiday email tips - 08

A starter kit to craft your Christmas emails

Here are some handy tips for Christmas email marketing that will help you design the right email strategy to boost the Christmassy mood of your audience for 2021

Tip of the week - 89

Stride into the new year with our new Workflow updates

Our new updates in the workflow will help you build your email marketing around your contacts. Their preferences, interests, and behavior will be your primary aspects to focus on. Here's a tip on how workflow can help you with customer-centric email marketing.

Tip of the week - 90

Ways to leverage user-generated content in emails

UGC is simply unsponsored content—videos, posts, reviews, and testimonials—consumers create about a brand’s product or service. Here are a few ways to leverage user-generated content.

Tip of the week - 91

Managing your signup forms using iFrame code

Embed the signup forms—that you create from within your email marketing software— as Iframe code on your website. This paves the way for automatic updates to your forms on the website when they're updated inside the software. Read more about it here.

Tip of the week - 92

3 basic analytics to perform in email marketing

Gathering deep insights about audience preferences, requirements, and desires help you develop a better email marketing strategy. Additionally, data analysis helps you plan your future email campaigns. Here are simple factors that you could examine to hit the mark:

Tip of the week - 93

Re-enrolment feature in Zoho Campaigns

It will be a bit of a hassle to create separate automation for contacts exiting midway due to changes in their field criteria. After all, you want to include most of your contacts in one highly engaging journey. This is possible with the re-enrollment feature in Zoho Campaigns. Learn more about it from this tip.

Tip of the week - 94

How to manage links in an email campaign effectively

Here are some best practices to ensure the usage of authentic and well-performing email links in your campaign content.

Tip of the week - 95

5 Mother's Day email marketing strategies for 2022

Are you putting together an email series or a single email for this Mothers Day? If so, here are some strategies to consider that make them feel valued.

Tip of the week - 96

Ways in which marketing agencies can simplify their email marketing strategies

This tip throws light on simple ways in which agencies can ensure a smooth day-to-day operation.