Track every campaign's performance in real time
Get a complete overview of your marketing performance across email, WhatsApp, SMS, signup forms, and automated workflows. Zoho Campaigns gives you real-time reports that help you understand engagement, identify top-performing channels, track audience behavior, and improve every campaign with data-backed decisions.
From email opens and link clicks to WhatsApp deliveries, SMS responses, workflow activity, ecommerce revenue, and report sharing, manage all your campaign analytics from one place.
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Analyze email campaign performance from every angle
Get a complete overview of your email campaign
View the key email campaign metrics that matter most: how many emails are sent, delivered, opened, clicked, bounced, unsubscribed, and more. The overview report gives you a quick snapshot of campaign performance that helps you measure engagement and compare results without switching between multiple dashboards.
Track email sending progress in real time
Monitor your email campaign while it's still being sent. Zoho Campaigns shows live sending progress, including how many emails have been sent, how many are still pending, and the estimated time for completion. With real-time email campaign analytics, you don't have to wait until the campaign is fully delivered to start reviewing performance.
Understand how each contact engages
See how individual contacts interacted with your campaign. Identify who opened your email, clicked links, bounced, unsubscribed, or stayed inactive. Use these contact-level insights to build better segments, plan follow-ups, and personalize future campaigns.
View every recipient's activity in detail
Drill down into each contact's campaign journey. Review recipient-specific activity, including delivery status, opens, clicks, and their engagement timelines. These detailed reports help sales and marketing teams follow up with the right contacts at the right times.
Track which links drive the most clicks
Measure link-related performance to understand what your audience is most interested in. See which URLs receive the highest engagement, compare click activity, and use these insights to improve your email layout, CTA placement, and content strategy.
Monitor replies from your campaigns
Track recipient replies directly from your campaign reports. Identify engaged leads, spot questions or objections, and follow up faster with contacts who respond to your email campaigns.
Identify the best time to engage your audience
Analyze email engagement by time zone to understand when your recipients are most active. Use time zone statistics to schedule campaigns more effectively and improve open rates across different regions.
Compare performance across campaign batches
Track how each batch of a scheduled or segmented campaign performs. Compare opens, clicks, bounces, and other engagement metrics across batches to understand delivery patterns and optimize future send strategies.
Identify your audience with contact-level insights
Every campaign tells you something about your audience. Zoho Campaigns helps you identify active contacts, inactive recipients, link clickers, reply senders, bounced contacts, and subscribers who need a different engagement strategy.
Use these insights to create meaningful segments, plan re-engagement campaigns, and deliver more relevant messages across email, WhatsApp, and SMS.
Measure engagement across your mailing lists
Understand how contacts in each list respond to your campaigns. Track opened, unopened, recently inactive, bounced, and unsubscribed contacts to keep your lists clean and your messaging relevant.
Compare audience behavior across campaigns
Review campaign-level engagement trends to learn which messages, channels, CTAs, and content formats perform best. Use these insights to improve your future email marketing campaigns and strengthen audience engagement.
Connect campaign reports with advanced analytics tools
Track campaign traffic with Google Analytics
Connect Zoho Campaigns with Google Analytics to understand how your campaigns drive website visits, link clicks, conversions, and goal completions. See which campaigns bring the right traffic to your site and optimize your marketing strategy with end-to-end performance data.
Build deeper dashboards with Zoho Analytics
Export campaign data from Zoho Campaigns to Zoho Analytics and create custom dashboards for email, WhatsApp, SMS, workflow, ecommerce, and signup form performance. Share these dashboards with your team to uncover trends, compare channels, and make smarter marketing decisions.
Track WhatsApp campaign reports in real time
Measure the performance of your WhatsApp campaigns with clear delivery and engagement reports. Track message status, recipient activity, and campaign outcomes to understand how your audience responds on one of the most direct communication channels.
With Zoho Campaigns' WhatsApp campaign analytics, you can monitor performance, refine your messaging, and create more effective customer conversations.
- Track WhatsApp campaign delivery and engagement.
- View recipient-level message activity.
- Identify successful and failed message deliveries.
- Use WhatsApp reports to improve future campaigns.
- Compare WhatsApp performance with email and SMS campaigns.
Measure SMS campaign performance instantly
Track how your SMS campaigns perform from delivery to engagement. Zoho Campaigns helps you monitor SMS delivery, recipient activity, and campaign results so you can understand reach, optimize messaging, and improve future text message campaigns.
SMS reports give you a quick way to evaluate short-form campaign performance and compare it with your email and WhatsApp marketing results.
- Monitor SMS delivery status.
- Review recipient-level SMS campaign activity.
- Understand reach and response trends.
- Optimize future SMS content and timing.
- Analyze SMS alongside other marketing channels.
Analyze signup form performance
Understand how your signup forms contribute to audience growth. Track form submissions, subscriber activity, and list growth to see which forms bring in the most contacts and where your acquisition strategy can improve.
Signup form reports help you measure conversion performance and build healthier mailing lists for future campaigns.
- Track signup form submissions.
- Understand subscriber acquisition trends.
- Identify high-performing forms.
- Improve list growth and audience quality.
- Connect form performance with campaign engagement.
Measure every step of your marketing workflows
Track how your automated workflows perform after activation. Zoho Campaigns gives you workflow reports that help you understand contact movement, message performance, workflow versions, and component-level activity.
Use workflow analytics to identify where contacts engage, where they drop off, and how each automation contributes to your marketing goals.
- View workflow-level performance reports.
- Track version-based workflow results.
- Analyze component-level engagement.
- Understand contact movement across automation paths.
- Improve automated email, SMS, and WhatsApp journeys.
Advanced email campaign reports for deeper insights
Analyze specialized campaign reports to understand how different types of email campaigns perform. Whether you're running polls, surveys, ecommerce promotions, or A/B tests, Zoho Campaigns gives you the data you need to improve results.
Measure poll participation
Track how recipients interact with polls in your email campaigns. View poll responses, participation rates, and engagement trends to understand customer preferences and make decisions backed by audience feedback.
Track survey engagement and responses
Monitor survey campaign performance from delivery to completion. See who opened, clicked, started, or completed your survey, and use response data to understand customer needs, satisfaction, and expectations.
Connect campaign engagement to ecommerce revenue
Measure how your email campaigns influence ecommerce activity. Track orders, revenue, clicks, and customer engagement to identify the campaigns that drive sales and improve your ecommerce email marketing strategy.
Understand temporary delivery issues
Identify soft bounces caused by temporary issues such as full inboxes, server delays, or message size limits. Use bounce insights to improve deliverability, maintain list quality, and protect your sender reputation.
Find the winning version of your campaign
A/B test your emails and assess them based on opens, clicks, engagement, and other performance metrics. Identify the subject line, sender details, content, or CTA that performs best, then use the winning version to improve future campaigns.
Understand how recipients view your campaigns
See which devices, operating systems, browsers, and email clients your audience uses to engage with your campaigns. Review user agent statistics to optimize email design, improve mobile readability, and deliver better experiences across devices.
Download, export, and share campaign reports
Make campaign insights easy to access, review, and share. Zoho Campaigns lets you download reports, export data, and share campaign performance with your team so everyone can collaborate on improving marketing results.
Download campaign reports for offline review
Download campaign reports and keep a copy of important performance data for internal reviews, client updates, or future reference. Save key metrics from your email, WhatsApp, SMS, workflow, and signup form reports whenever you need them.
Export report data for deeper analysis
Export campaign report data for analysis in external tools, combine it with other marketing data, or build custom performance dashboards. Use exported reports to compare campaigns, monitor long-term trends, and support data-driven marketing decisions.
Share reports with your team
Share campaign reports with team members and stakeholders to collaborate on improvements. Keep everyone aligned on campaign performance, engagement trends, and next steps without manually compiling reports.
Activate your workflow and get reports
Zoho Campaigns automatically generates detailed reports for workflows. Once you create and activate a workflow, you can view version-based and component-based reports.
Access campaign reports wherever you work
Review campaign performance anytime with Zoho Campaigns' mobile app. Monitor reports, share insights, and stay updated on email, WhatsApp, SMS, and workflow performance even when you're away from your desk.Learn more
