WhatsApp marketing pricing that scales with your business

Launch WhatsApp campaigns with simple, usage-based pricing. Buy credits, send messages, and grow at your own pace.on.

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What's your messaging cost?

See your estimated messaging cost based on your destination country and message type.

Marketing messages

Perfect for promotions, announcements, and anything that encourages customers to engage with your business.

Utility messages

Ideal for sharing order updates, payment reminders, delivery notifications, and other important information.

Pricing calculator

Add Country(s)

Marketing Conversation:

India

Messages

Warning! Starting April 1, 2025, WhatsApp has paused all marketing template messages to US numbers; Adjust your strategy accordingly. Read more

Utility Conversation:

India

Messages
Total Credits : 0Total Cost: 0

*3% (VAT) will be charged in addition to the total cost mentioned.

You can select multiple countries and the credit consumption per message differs based on the target country.

Why Zoho Campaigns for WhatsApp marketing?

  • Flexible prepaid pricing
  • Credits never expire
  • Automate WhatsApp customer journeys
  • Manage email, SMS & WhatsApp together
  • Built-in analytics and reporting

Start reaching customers on WhatsApp today

Get started freeBook a demo

Frequently asked questions

  • Can I use my existing WhatsApp number?

    Yes, you can use an existing WhatsApp number. However, you must delete the WhatsApp account associated with that number before proceeding to onboard in Zoho Campaigns. This is a Meta requirement for all WhatsApp Business API connections.

  • How do I know whether to choose marketing or utility?

    Use the message purpose as your guide:

    Marketing - This category is for promotions, offers, new product announcements, cart abandonment reminders, and re-engagement messages—anything that serves to sell or drive action.

    Utility - This category is for order updates, shipping alerts, payment reminders, post-purchase confirmations, and account changes. These follow up on something the customer already did.

    Utility templates must be genuinely non-promotional. Meta may re-categorize templates if they're found to contain promotional content.

  • Will I be charged for every message I send?

    You're charged per message successfully delivered. Messages that fail to deliver aren't charged. The cost per message depends on the message type (marketing or utility) and the recipient's country code. Your first 1,000 conversations each month are free—credits only apply beyond that threshold.

  • Do WhatsApp credits expire?

    No, credits purchased for WhatsApp marketing in Zoho Campaigns do not expire. Buy in bulk when it suits your budget and use them at your own pace.

  • Is WhatsApp automation supported?

    Yes. WhatsApp messages can be included in Zoho Campaigns automation workflows on the Professional plan. You can trigger WhatsApp messages based on contact behavior, purchase events, or time delays, alongside email and SMS—all in the same workflow.

  • What is the 3% service fee?

    A 3% service fee (or VAT equivalent) is applied to the total cost of credits purchased or messages sent. This is clearly shown before any transaction is confirmed. The fee does not apply to the 1,000 free monthly conversations.