Read the report to:
- Understand what's driving the sales platform market.
- Identify the strengths and cautions of each recognized vendor.
- Get the complete picture of the relative positions of market competitors.
- Find the right fit for your organization.
Zoho has been recognized as a challenger in the 2026 Gartner® Magic Quadrant™ for CRM Sales Platforms, moving beyond Visionary in our 16th straight year of recognition in the report."Zoho is a Challenger in this Magic Quadrant. Its Zoho CRM product is mainly focused on CRM sales for small, midsize and upper-midsize organizations that want broad CRM capabilities, unified AI through Zia, and a large adjacent application suite."
Gartner, Magic Quadrant for CRM Sales Platforms, Adnan Zijadic, Guy Wood, Steve Rietberg, Wendy Butler-Mafuz, 06 August 2026.
GARTNER is a registered trademark and service mark of Gartner and Magic Quadrant is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.
This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Zoho.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Trusted by 250,000 businesses worldwide