Set high lead quality standards

Don't let bad data hurt your prospecting efforts. Use Zoho CRM to eliminate duplicates, clean up existing data, and even enrich leads with contextual information that improves your chances of converting them.

Quality leads that matter

Don't let low-quality or incompatible leads eat up your sales team's time. Set up an approval flow that enables your business to approve and allow only leads into your pipeline that meet your standards and your target audience profile.

Approve high quality leads into your Zoho CRM system

Dodge the pitfalls of duplicate data

Eliminate duplicate efforts across your sales operations. Identify and remove or merge duplicate records to ensure your leads are unique and ready for engagement without wasting time and resources on redundant efforts.

Mark fields as unique and stop duplicate records as they enter the system

Enrichment that drives experiences

Give your team more information to work with and improve the overall customer experience you offer. Enrich the lead profiles in your system via data imports or by letting Zia, our AI assistant, crawl the internet for publicly available data on them.

Add additional context manually or through Zia to improve quality of interactions with prospects

Prep a clean database

Don't let incomplete data, inconsistent formatting, or anything else affect your lead generation efforts. Use Zoho DataPrep to clean, format, and enrich these records, and then import them into Zoho CRM for a more impactful and effective follow-up process.

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Work with clean data by cleaning and formatting it with Zoho DataPrep