Nurture your most promising leads with ease

Once you have a strong inflow of leads, the next step is to connect with the right ones. Identify the most promising leads with scoring mechanisms, assign them to the right reps, and nurture them into sales opportunities.

Find your diamonds in the rough

Let your team focus on the most promising leads. Create models that score your leads based on their level of engagement, demographic data, and more or let Zia, our AI assistant, score them for you.

Score leads manually or with AI to help you focus on the right ones

Put your best people on your best leads

Get the right leads in the hands of the right people. Set up criteria to assign leads automatically to specific users, roles, or groups in a round-robin pattern, or let Zia match your leads with the most suitable member of your team.

Assign leads to the right sales rep to ensure conversion

Sometimes less is more

Give your team the time and space to work their magic by making sure they aren't overburdened. Set limits on the number of leads they can be assigned and how excess leads should be handled.

Place limits on the number of leads that can be assigned to reps in a day

Follow-ups made easy

Eliminate manual effort and focus on better experiences in every interaction. Set up Cadences to automate branching sequences of follow-ups based on your customers' responses to your emails, calls, meetings, or quotes.

Visualize and automate sequential follow-ups with Cadences