Turn submissions into subscriptions
Seamlessly connect your lead generation efforts with powerful marketing automation. With the Zoho Forms and Zoho Marketing Automation integration, every lead you collect via online forms is instantly added to your Marketing Automation (MA) portal—ready for nurturing, segmentation, and scheduling.
Why integrate Zoho Forms with Zoho Marketing Automation?
End-to-end lead management
From form submission to notification delivery—ensure a smooth journey for your leads by syncing Zoho Forms with Marketing Automation.
Real-time contact sync
Form responses mapped to contact fields are automatically pushed to Zoho Marketing Automation, helping you keep your contact lists fresh and ready for outreach.
Streamlined consent management
New contacts are added only after they confirm their subscription via an automatic confirmation email. Once consent is given, any updates to their lead data are seamlessly reflected in the portal—no further permissions required.
Improved segmentation & targeting
Collect detailed lead data using custom fields in Zoho Forms. Use this information to build segmented lists in Marketing Automation and run more personalized campaigns.
Increased efficiency
Reduce lead response time and manual work by connecting form submissions directly to your marketing funnels.
Where does the integration come into play?
Capture leads from landing pages, product inquiries, or newsletter signups and directly add them to automated workflows.
Collect attendee details and instantly follow up with a confirmation email, then send reminders or post-event drip campaigns.
Use Zoho Forms to gate content like white papers or ebooks, and automatically trigger nurturing sequences.
Gather customer feedback and use it to build targeted processes based on interests or satisfaction levels.
How to set up the integration
For detailed step-by-step instructions, refer to our knowledge base.
Create or select a form in Zoho Forms
Build a new form or open an existing one where you want to collect contact details.
Enable Zoho Marketing Automation integration
Go to Integrations > Zoho Marketing Automation from the form builder.
Map fields
Choose the desired portal and map your form fields (like Name, Email, Phone) to the contact fields in Zoho Marketing Automation.
Set tags and add to contact list
Choose the desired portal and map your form fields (like Name, Email, Phone) to the contact fields in Zoho Marketing Automation.
Go live and start collecting leads
Publish your form, embed it on your website, or share the link directly. Data will flow into your account in real time.
Key Features
- Eliminate manual data transfers
- Build segmented contact lists with dynamic forms
- Trigger automated email workflows
- Accelerate marketing ROI
Capture leads. Automate marketing. Convert faster.
Zoho Forms and Zoho Marketing Automation integration helps you simplify data collection and supercharge your marketing efforts. Whether you're a startup, marketer, or enterprise team—it's the smartest way to keep your pipelines full and your outreach targeted.