What's new in Zoho Marketing Automation?
We’ve been working hard to bring you exciting new features and improvements that we believe you'll find invaluable. From enhanced automation capabilities to actionable analytics, we have everything you need to elevate your marketing efforts. Explore the latest updates in Zoho Marketing Automation and see what’s new!
2025
Jan
Enhancing Data Accuracy: Bot Filtering & Apple Mail Privacy Protection Compliance
AnnouncementsWe released two key enhancements to improve data accuracy and address privacy concerns:
Enhanced Bot Filtering: Our advanced bot filtering feature is now live. It helps marketers distinguish between genuine human engagement and automated activity (like bot scans) that can inflate your open and click rates. With an easy toggle, you can enable or disable bot filtering. Your reports will show both "Reliable Opens/Clicks" (human engagement) and "Bot Opens/Clicks" for full transparency. This allows for more accurate campaign performance analysis.
Apple Mail Privacy Protection (MPP) Compliance:Apple's MPP can inflate open rates by pre-loading tracking pixels. Zoho Marketing Automation now provides "MPP Opens" metrics and uses intelligent data modeling to deliver reliable engagement insights. This helps you measure campaign effectiveness despite Apple's privacy changes.
Learn MoreSnowflake Integration in Zoho Marketing Automation
IntegrationsWith this integration, you can seamlessly import contacts from Snowflake into Zoho Marketing Automation for targeted campaigns. With field mapping and a one-way sync, your data stays organized and up-to-date without manual effort. Changes made in Snowflake will sync every 24 hours, ensuring accuracy. Ready to streamline contact management? Connect your Snowflake account and get started today!
Learn More2024
Dec
Introducing Workspace Contact Segregation and CRM Contact Sync
AnnouncementsWith Workspace, you can stay organized by managing only the contacts that matter to your specific campaigns, ensuring clutter-free and precise targeting. Additionally, you can now sync contacts from Zoho CRM even without email IDs. Use phone numbers to connect with your audience through SMS or WhatsApp and expand your marketing reach seamlessly.
Learn MoreSep
Instagram is here - Boost Your Social Marketing with Zoho Marketing Automation!
AnnouncementsFeaturesYou can now publish, schedule, and track Instagram posts directly from Zoho Marketing Automation! Manage everything in one place—upload creatives, schedule posts for peak times, and monitor performance with built-in analytics. Gain insights on engagement, impressions, and more to refine your strategy and grow your brand.
Learn moreJul
Automate your WhatsApp campaigns
AnnouncementsFeaturesZoho Marketing Automation launches automation capabilities and utility conversations for the WhatsApp integration. This enhancement enables you to automate your WhatsApp marketing campaigns so you can deliver personalized messages and timely updates directly to your customers.
Learn MoreJun
Introducing Zoho's own SMS gateway
AnnouncementsFeaturesZoho Marketing Automation elevates your SMS campaigns with the introduction of Zoho's own SMS gateway. Say goodbye to third-party integrations and streamline your SMS marketing efforts with this latest update.
Learn MoreMar
Turn conversations into conversions with WhatsApp Marketing
AnnouncementsFeaturesIntegrationsZoho Marketing Automation is launching its integration with WhatsApp to help you scale your marketing communications. Integrate now and explore new features and functionalities to gain an upper hand in your marketing efforts.
Learn MoreFeb
RSS and Follow-Up features enabled
AnnouncementsFeaturesWe’ve enabled the Follow-Up and RSS features for all users in Zoho Marketing Automation. The Follow-Up feature helps you manage and schedule follow-ups, while RSS allows you to receive updates published on a website. These updates aim to enhance your marketing efficiency and engagement.
Jan
Smart product recommendation for e-Commerce
AnnouncementsFeaturesProduct recommendation for marketers who've connected their Shopify or Zoho Commerce stores with Zoho Marketing Automation. Our AI-powered platform examines your customers' past purchases and in-store interactions. This lets you customize product recommendations for individual customers and use them in your emails. Simply drag and drop the component below, then select the kind of suggestion you want.
2023
Dec
Be kind, rewind: Zoho Marketing Automation 2023 rewind and the road ahead
BlogsFeatures2023 was an eventful year with the release of the new version of Zoho Marketing Automation (2.0) in October. We're incredibly grateful that our months of hard work paid off, as users quickly adopted the latest version. For those who aren't familiar with it, here's a highlight reel of all the changes.
Learn MoreOct
Introducing Zoho Marketing Automation 2.0
AnnouncementsFeaturesWe're delighted to announce Zoho Marketing Automation 2.0! Upgrade your marketing game with advanced customer segmentation, smart lead scoring, automated personalization, seamless multichannel campaigns, and powerful analytics.
Learn more