"Zoho One has streamlined our operations, giving us a complete view of our business."
- INDUSTRYConstruction
- Key AppsZoho CRM, Zoho Analytics, Zoho Desk, Zoho Campaigns, Zoho Social
"Zoho One has streamlined our operations, giving us a complete view of our business. From managing sales data to tracking marketing campaigns, everything is more efficient."
The company
Corso and Smith Families, more commonly known as CASF, is a leading supplier of Corian® solid surfaces and materials to the commercial and residential construction industries. Corian®, is a safe, hygienic alternative to engineered stone. Unlike other materials, Corian® has no history of silicosis, making it a standout option for builders looking for a safer choice. The CASF team takes pride in offering innovative solutions that meet the evolving needs of the industry.
The challenge
In the early days, the CASF team managed operations using spreadsheets and several different CRM systems, including Maximizer and Salesforce. While Salesforce seemed like a good fit, the cost became prohibitive, and the lack of available Salesforce partners complicated things further. CASF needed a cost-effective, comprehensive solution that could streamline workflows, automate processes, and provide real-time insights into sales and customer data.
The solution
After hearing about Zoho through their graphic agency, CASF partnered with ASN Business Solutions, a Zoho Partner, to implement Zoho One. Their primary requirement was implementing Zoho CRM, and the team found that moving their Salesforce opportunity module to CRM was quick and seamless. Although migrating their service module from Salesforce to Zoho Desk required some manual adjustments, the result was a more flexible and cost-effective system.
Today, CASF uses Zoho CRM to manage their sales pipeline and track opportunities. Zoho Analytics gives them additional insights into national sales data, website performance, and marketing trends. They've also integrated their ERP system with Zoho CRM, allowing them to update sales data every night automatically and generate invoices through Zoho Invoice.
Benefits and ROI
With Zoho One, CASF has automated many of their core processes, giving the team a full picture of sales data, customer trends, and product performance. The integration with their ERP and CRM systems has made tracking inventory, managing customer relationships, and forecasting trends more efficient. This has enabled them to make data-driven decisions to quickly respond to shifts in the market and adjust their pricing policies to stay competitive.