Kissflow, a leading low-code platform, uses Zoho PageSense, one platform to test, analyse, and focus on what truly matters
The Company
Kissflow is a leading low-code platform for business process automation and custom app development. To gain better control and insight, they brought conversion rate optimization in-house. Initially, the team experimented with multiple specialised tools for session recordings, analytics, A/B Testing, and personalization.
The Challenge
While effective individually, managing multiple products introduced rising costs, fragmented data, and slow decision-making. Kissflow needed a unified experience—one platform where insights, testing, and optimization could come together cohesively.
"Improving the way users experience our content has led to 2x high conversions.”
The Solution
A single platform for faster, smarter experiments
The team found the right fit in Zoho PageSense. It offered everything Kissflow was looking for:
Session recordings, heatmaps, A/B testing, funnel analysis, personalization, and powerful goal tracking.
One major highlight was PageSense’s goal-based filtering. Instead of manually combing through countless session recordings, the team could filter sessions based on specific goals like CTA clicks or form submissions. This refinement saved hours of analysis time and sharpened Kissflow’s understanding of user behaviour.
How PageSense helped Kissflow achieve 2x demo page lead conversions
Using session recordings and heatmaps in Zoho PageSense, the team identified several key areas for improvement:
- Introduced clear, concise, and benefit-focused content in the first fold to immediately communicate value to users.
- Provided users with multiple engagement options, such as a Live Demo and a Guided Tour, allowing them to choose the experience that suited them best.
- Enhanced visual elements and introduced a more attractive and prominent call-to-action (CTA).
The results were significant — the variation outperformed the original page, generating 2x more signups than before.
"When it comes to usability, I’d absolutely recommend PageSense—especially for someone without a strong technical background. It’s incredibly easy to understand and get started with.”
The outcomes: A unified, data-driven CRO approach
The adoption of a single integrated platform made a significant difference:
- Simplified operations: Consolidated session recordings, heatmaps, A/B testing, and personalization into one platform.
- Highest lead generation: Demo page lead conversions hit record highs after strategic optimizations.
- Faster analysis: Goal-linked session recording filters saved hundreds of hours.
- Ease of use: Non-technical users could set up, launch, and analyze experiments independently.
Kissflow built a more focused and efficient optimization strategy through a unified CRO platform. With faster analysis, higher lead generation, and the ability for non-technical users to run experiments independently, the team moved beyond quick fixes to create a consistent, data-driven approach to growth.
- Company size250-500 employees
- Company TypePrivate
- Type of businessB2B
Looking ahead: From conversions to content
Following improvements to the Demo page, Kissflow’s CRO efforts are expanding to include broader engagement metrics. The team is experimenting with content approaches that encourage longer page visits and higher interaction. These initiatives complement ongoing work in funnel analysis, user journey personalization, and goal-based experimentation—all aimed at creating a more meaningful experience for every visitor.
