What's New in PageSense?

TIMELINE

2026

2025

2024

2021

2020

2019

2018

2026

Sep

See what you didn’t plan for with user journeys

New FeatureUser Journeys

Funnels in PageSense help you track the paths you expect visitors to take. User Journeys reveal the paths they actually take, helping you uncover unexpected journeys and new opportunities to optimize.

Know how your elements perform, not just if they convert

EnhancementsGoals

Visualise your goal stats right on the page. For element click and link click goals, PageSense now shows visitors, impressions, average conversion time, and visibility rate, so you can tell whether low conversions come from a weak goal or one that never reaches your visitors.

Test more variables. Find what really moves the needle.

EnhancementsWeb Testing

A/B testing in PageSense helps you compare different versions of a page. Multivariate testing lets you test multiple page elements and their combinations at a granular level, helping you find what drives the biggest impact on conversions.

Aug

Put your PageSense data to work wherever you work

New Feature

Connect Zoho PageSense to your favorite AI tools and bring your data with you. Ask Claude, OpenAI, Gemini and more to interpret complex insights across PageSense modules and get answers in context.

Jul

Smarter polls with AI

AIEnhancementsPolls

Writing sharp poll questions and reading every open-ended answer eats up time. AI in Polls helps you draft better questions, and logic jumps so you reach the takeaway faster.

Team collaboration made easier with exportable heatmaps

Enhancements

Getting heatmap insights in front of stakeholders used to mean screenshots. Now you can export and share heatmaps as clean PDFs, so the whole team sees what your visitors see.

Your key numbers, in your inbox every week

Platform Enhancement

Sometimes, you forget to check the dashboard every Monday. Weekly Stats sends a summary of your key metrics straight to your inbox, so you stay on top of performance without logging in.

FullStack testing now in Python

EnhancementsFullstack Testing

Python backends round out the FullStack lineup. The new Python SDK brings server-side experimentation and feature flags to your Python apps, natively.

Jun

Build richer pop-ups with custom HTML

Enhancements

Default templates only take you so far. Now you can insert your own HTML into pop-ups, so they match your brand and do exactly what you need instead of what the template allows.

FullStack testing now on Android and iOS

AndroidEnhancementsiOSFullstack Testing

Native app teams needed real server-side experimentation too. The FullStack SDK now supports Android and iOS, so you can test and roll out features safely inside your mobile apps.

Feb

A consolidated dashboard for website and mobile analytics

Platform EnhancementDashboard

Bouncing between reports to piece together the full picture wastes time. Dashboards bring web and mobile metrics into a single view, so you spot what is working at a glance. Learn More.

Lighter, cleaner setup with Smart Code

EnhancementsTracking Snippet

While setting up PageSense, teams are stuck between synchronous and asynchronous code. Smart Code, a combination of both, streamlines how PageSense loads on your site, so tracking is faster and less likely to break.

Jan

FullStack testing now in Node.js

EnhancementsFullstack Testing

Your Node backend deserves the same testing power as your frontend. The Node.js SDK lets you run experiments and roll out features server-side, no hacks required. Learn More.

2025

Nov

FullStack testing now in PHP

EnhancementsFullstack Testing

If your stack runs on PHP, experimentation used to mean workarounds. The new PHP SDK brings server-side testing and feature flags natively to your PHP apps.

Oct

Make Zia your CRO assistant

New FeatureZia AI

Hunting through reports for insights takes time you do not have. Zia now surfaces patterns, flags anomalies, and answers questions about your data, so the insight comes to you.

Introducing PageSense for agencies

Major ReleaseAgency Module

Running CRO for a dozen clients on single-account tooling is a headache. The agency module adds multi-client management and consolidated billing, so you can scale without juggling logins. Learn More.

Sep

Let the winning variation take over sooner

EnhancementsWeb Testing

Classic A/B tests make you wait until the end to act. Multi-Arm Bandit tests shift traffic toward the leading variation while the experiment runs, so you lose less along the way. Learn More.

Jun

See the revenue impact of your tests

EnhancementsGoals

Track the revenue your experiments generate by measuring successful purchases and payment transactions on A/B and Split URL experiment pages. Learn More.

Apr

Java and C# SDKs in FullStack Testing

EnhancementsFullstack Testing

For server-side teams that are locked out of experiments, fullstack testing in PageSense now supports Java and C#, so you can run tests and roll out features right where your backend logic lives. Learn More.

Feb

Only track the visitors, not the bots

New FeatureBot Traffic Detection

Bots inflate your numbers and quietly wreck your test results. Bot Traffic Detection filters out non-human traffic automatically, so your reports and experiments reflect real people.

2024

Jul

Bring users back into your app with push notifications

New FeatureMobile Push Notifications

Sometimes users open your app once and forget it exists. To get a hold of them, send targeted push notifications straight from PageSense to pull them back, whether it is a nudge, an offer, or a timely reminder. Learn More.

May

Track visitors beyond your website across all your digital apps.

New FeatureMobile Analytics

When you have a mobile app, web analytics only tells half of the story, however with mobile analytics in PageSense, you can now track how user interact and behave within your mobile app.

Learn More.

2021

Feb

New

Launched Web Analytics

Get a complete picture of your website's metrics and make data driven decisions with Web Analytics. This way, you can identify your best customers and streamline your marketing efforts.

Web Analytics PageSense

New

Launched Personalization

Create and deliver unique experiences for your website visitors with the Personalization feature. You can display personalized content to every visitor based on criteria like weather, demographics, browsing patterns, and more.

Personalization PageSensese

New

Launched Push Notification

Engage with your visitors through targeted messages even when they aren't on your website, and nudge them further into your conversion funnel with the all new Push Notification feature.

Push Notification PageSense

New

Launched Polls

Wave goodbye to the good old guessing game and start asking your visitors what they really want, by using PageSense's Polls. Gather valuable feedback from your visitors and convert them into actionable insights.

Polls PageSense

New

Launched Pop-Ups

Grab the attention of your website visitors and persuade them to take action on your page with PageSense's Pop-Ups and Banners. You can create, customize, and deliver pop-ups to generate leads, get more subscribers for your mailing list, incentivize visitors with offers and discounts, and turn them into customers instantly.

Pop-Ups PageSense

Feb

New

Launched cross-domain tracking

Track your visitors throughout their journey across the multiple domains that you own, and view the various sessions on these related sites as a single session.

Bayesian and Frequentist algorithm in Zoho PageSense

Nov

New

Launched mutually exclusive groups to bucket tests

Allocate traffic between tests to ensure that a visitor is a part of only a single test in the exclusive group.

Mutually exclusive groups in PageSense

New

Launched the option to choose between Bayesian and Frequentist algorithm in tests [Beta]

Tailor your tests to match your business's requirements by choosing between the Bayesian and Frequentist algorithms.

Bayesian and Frequentist algorithm in Zoho PageSense

Oct

New

Launched PageSense-SalesIQ integration

View recordings of the visitor’s experience browsing your website. You can also keep track of all the Goals (key actions visitors have taken on your website) set up in PageSense, within SalesIQ as well.

Zoho SalesIQ and Zoho PageSense integration

Updates

Introduced new functionality in the A/B test editor

Get the option to insert text, insert HTML, insert element, and insert image in a variation using the visual editor. You can also modify the background image on a web page.

New

Launched PageSense tag in Google Tag Manager

Use the PageSense tag available within the GTM tag list to directly install the code snippet on your website.

Zoho PageSense tag in Google Tag Manager (GTM)

New

Added the option to view the project details within the app

View the space name, project ID, and data center details within the PageSense app under the Project Settings tab.

Project settings in PageSense

Sep

Updates

Launched the ability to compare Goal reports across date ranges

View and compare the performance of a goal across customizable date ranges. This can be helpful in evaluating the month-on-month or quarter-on-quarter growth.

Goal comparison in Zoho PageSense

Enhancements

Added support for non-standard HTML in Session Recording

View the recordings of even those web pages that do not follow the W3C HTML standard. These non-standard HTML pages will now render in the recordings as they originally appear.

Enhancements

Introduced the option to view cumulative charts in A/B test reports

View and compare the growth of a goal's performance across variations, over the test duration.

Cumulative reports in Zoho PageSense A/B test

Aug

Enhancements

Scheduled a maintenance period

We carried out an hour of scheduled maintenance to optimize the server capacity and speed up the delivery time for our US data center.

Mar

Enhancements

Introduced iFrame support in Session Recording

See the recording of the iFrames that have the exact protocol and the same domain or sub-domain as the experiment page.
Iframe Recording in Zoho PageSense Session Recording

Enhancements

Introduced support for scrollable elements in Session Recording

See a visitor’s interactions with all scrollable elements of your website. Record scrollable elements using Zoho PageSense Session Recording

Enhancements

Introduced support for SVG images in Session Recording

View recordings of all SVG and other image formats along with how visitors interact with these images.

Enhancements

Introduced support for CSS hover effect and CSS added via InsertRule() in Session Recording

View recordings of the hover effects created from dynamically added stylesheets and also view the dynamically updated elements through javascript via the insertRule() function.

Insert rule recording with Zoho PageSense Session Recording

New

Launched QA mode

Cross-check the A/B test’s configuration to see exactly what your target audience sees. Manipulate the audience type and interact with the page to see how the test behaves under different conditions.

QA mode in Zoho PageSense

Updates

Added average daily and hourly chart to Goals reports

Identify the time slots that peak in visitor activity: visitor count, conversions, and conversion rate.

Daily and hourly performance in Zoho PageSense Goals reports

Updates

Added source and visitor type chart to Goals reports

Identify where your visitors are coming from and which sources are converting the most.

Updates

Added world map to Goals reports

Learn where a majority of your audience accesses your website from. Goals Worldmap report in Zoho PageSense

Feb

New

Launched PageSense and Intercom integration

Engage with visitors better via Intercom live chats using actionable information on their behavior from PageSense.

Enhancements

Added new question types to polls

While setting up a poll, you can now choose between 1-5 Rating Scale, 1-7, Rating Scale, Star Rating Scale, Smiley Rating Scale, Request Email ID (with validation), and other pre-existing question types.

Jan

New

Launched Polls beta

Run polls on your website to collect and analyze visitor feedback. You can also customize the look and feel of the poll to match your website's design.

Dec

Enhancements

Added consolidated heatmap reports

View the heatmaps for common layout across pages like a consistent header, footer, login, or a quick-link sidebar on all your website in a single report.

Updates

Introduced project-level JS

Add a piece of javascript code that gets executed on all the pages that have the tracking code already installed.

Enhancements

Rolled out the ability to share Form Analytics reports

Share form and field-level reports with collaborators to inculcate inclusive analysis practices and decision-making.

Nov

Enhancements

Introduced tracking of domain and sub-domain in Session Recording

Instead of just seeing the pages your visitors have browsed, you can see the exact order in which they access your website pages.

Enhancements

Added consolidated heatmap reports

View the heatmaps for common layout across pages like a consistent header, footer, login, or a quick-link sidebar on all your website in a single report.

Oct

Enhancements

Added tagging option in Session Recording

Organize, access and group similar visitor behavior or common UX issues by automatically or manually tagging recordings.

Tagging Session Recordings in Zoho PageSense

New

Launched Session Recording

View you visitor's complete browsing journey on your website with Session Recording. Easily learn what drives them to convert and the reasons they drop-off.

New

Introduced Form Analytics

Use Form Analytics to breakdown visitors' form filling patterns—identify the fields with the highest drop-offs, and optimize these to increase the count of successful submissions.

New

Launched Goals

With project-level Goals for tracking key website traffic metrics, you can Identify the time of day, devices, and countries that bring you the most conversions.

Sep

Changes

Revamped UI

Fresh look for making the process of creating and launching experiments simpler and more accessible.

New

Launched PageSense for GSuite

Use Google SSO to sign into PageSense; you can also invite users from G Suite to collaborate with you in PageSense.

New

Introduced Identifier API

Automatically map recordings to particular visitors using their identity. You will be able to view their unique ID against their session recording.

New

Launched Google Ads Integration for Funnel Analysis, Form Analytics, Goals

Track expenses on Google Ads and corresponding conversion metrics within Funnel Analysis, Form Analytics, Goals. Understand how each campaign in Google Ads contributes to your website's conversions.

Updates

Added additional privacy setting

Inform visitors that they are being tracked for Session Recording experiments by displaying a banner about your tracking policies on your website.

Aug

Changes

Updated Goal creation flow

Brand-new UI for making the creation of project level goals more intuitive.

New

Added Global CSS/JS code editing provision in A/B test

Use the Global editor to make JS/CSS changes that are applied across all the variations—including the original—of your A/B test.

Jun

Enhancements

Added URL targeting for custom events

Specify the web pages on which you wish to specifically track the performance of custom event.

Apr

Updates

Introduced Attentionmap under Heatmap

View the amount of time visitors spend across the length of your web page. Find sections that get the most attention from visitors.

Zoho PageSense Heatmap, Scrollmap and Attentionmap

New

Introduced Form Analytics beta

Analyze visitor interaction at a form and field level. Easily find the fields that are preventing a visitor from submitting the form.

Jan

New

Launched PageSense

We launched Zoho PageSense, a complete conversion optimization platform, with support for A/B testing, Heatmaps, and Funnel Analysis. With us, you can empower your business with substantial data and stats to make informed decisions about website changes that boost conversions.