Google Business Profile management made effortless

Whether you're running a single store, overseeing multiple branches, managing a franchise, or handling clients as an agency, Zoho Publish makes managing your Google Business Profiles effortless.

Simplify Google Business Profile management for all your locations

Unified GBP management

Whether you run one or multiple locations, manage them all with ease. Bring every Google Business Profile together in one space. No more juggling tabs or losing track—just one software to keep your presence consistent, active, and always on brand.

  • Update business hours, photos, services, and descriptions in real time, ensuring your profile stays current and accurate.
  • Maintain consistent branding across all locations to create a unified and professional presence online.
  • Easily manage all locations without switching tabs, giving you a smoother and more efficient workflow.

Review replies on autopilot

Let AI and automation handle the heavy lifting. Automate your review responses quickly, accurately, and in your brand's voice. Free your team from repetitive tasks while making sure every customer feels acknowledged. Positive ones get thoughtful replies instantly. Critical reviews get automatically assigned to the right person.

  • Automate routine replies to common questions or review types, freeing up your team’s time for more critical tasks.
  • Automatically assign negative reviews to the right team member, ensuring quick resolutions and effective management.
  • Convert customer reviews into actionable tickets in Zoho Desk, streamlining the issue resolution process.

Turn data into actionable insights

Stop drowning in raw data and start learning from it. Understand customer behavior and review trends through clear, visual insights. No more sifting through spreadsheets or disconnected metrics. Set SMART goals: Specific, Measurable, Achievable, Relevant, and Time-bound.

  • Track customer sentiment and identify trends in reviews to better understand your customers’ needs and opinions.
  • Monitor key metrics like ratings, response times, and overall reviews to help you make informed decisions.
  • Visualize your performance with clear insights that help refine your strategy and boost your profile’s effectiveness.

Stay ahead with proactive monitoring

Never let anything slip through the cracks. Missed reviews, slow responses, or outdated business info can hurt your reputation. Stay in control even as your locations grow.

  • Get a bird’s-eye view of all your locations and their performance with real-time updates and monitoring.
  • Set permissions based on roles to delegate tasks across your team, ensuring the right people manage specific aspects of your profiles.
  • Proactively address potential issues before they affect your reputation or visibility, ensuring your profiles are always up to date.

Keep everyone in sync

Schedule reports once and let insights flow automatically. From performance snapshots to sentiment analysis, deliver structured updates to everyone who needs them. No manual check-ins and no formatting errors.

  • Automate the scheduling and distribution of reports, ensuring your team stays aligned with performance insights and key metrics.
  • Share real-time performance updates and sentiment trends to keep everyone in the loop and make informed decisions quickly.
  • Customize reports to meet specific business goals, giving your team actionable data.

Why optimize your Google business location?

Your Google location is as crucial as your physical one. It’s often the first place customers go for directions, reviews, and services. An optimized profile boosts your visibility and makes it easier to convert visitors into customers. Managing one location is tough, and juggling multiple can quickly become overwhelming. Zoho Publish simplifies the entire process, keeping your profiles accurate and optimized.

Make a good impression

An outdated profile sends the wrong message. Think about it—would you choose a restaurant that never responds to negative reviews or has blurry photos from a decade ago? Probably not. That’s why your profile needs to be current and well-managed.

Avoid losing foot traffic

People naturally prefer businesses that look like the best choice. If your profile doesn’t reflect that, they’ll lose interest and turn to your competitors instead. That means fewer visits to your location and a direct hit to your revenue.

Compete with confidence

Local SEO levels the playing field. Whether you're a new business or the most recognized brand, your profile helps you compete directly with others without a massive marketing budget.