Straight Deal connects home buyers with their dream homes using Zoho's Real Estate CRM
The company
Founded in 1981, Straight Deal is a family-run real estate company selling luxury villas, premium plots, and exclusive apartments in Goa's finest locations. As one of the first real estate companies in Goa, Straight Deal prides itself on helping customers find their ideal vacation homes while also serving luxury property buyers looking to expand their investment portfolios.
The challenge
Fragmented leads; missed opportunities
For decades, Straight Deal has managed leads and property details on spreadsheets and cloud drives. With leads coming in from property portals like 99acres, MagicBricks, and paid ads on Meta and Justdial, they wanted their leads and properties in one platform.
Challenges before using Zoho
- Tracking follow-up statuses of leads and customers
- Staying in touch with leads who aren't ready to purchase yet
- Re-engaging existing customers with exclusive property listings
- Connecting referral leads to existing customers
- Keeping lead data like phone numbers and email addresses secure
The solution
Amit Sanghani, CEO at Straight Deal, started looking for a CRM. His brother-in-law, who implements CRM solutions, suggested that he try Zoho for its ease of use.
The Zoho difference
After implementing Zoho, the team was able to:
- Funnel leads from multiple portals into one platform.
- Segment high-value deals for personalized follow-ups.
- Customize follow-up strategies for leads from paid sources.
- Maintain private listings of properties with photos, videos, and disclosures.
- Match properties with buyers from a single platform.
- Re-engage cold leads and revive stalled opportunities.
- Use role-based access controls to secure confidential data.
"Zoho CRM is a robust platform," Amit Sanghani says. "Before Zoho, we tracked leads and properties on Google Sheets. Today, all our leads flow into one secure platform, so our staff just have to work with one CRM for follow-ups. We track the complete loop—from lead to follow-up to deal conversion—in one place. We also maintain exclusive property details in the platform. This helps us match properties with buyers more easily and close deals in 40 to 45 days, and ensure no opportunity is ever missed."
The Zoho support experience
Speaking of Zoho's technical support, Amit praised the team for helping implement and customize the platform to suit their business requirements.
"Zoho's support has been a godsend," he says. "They've helped set up a system that our staff can use easily and comfortably. With Zoho, our staff's stress levels are much lower."
Looking ahead
Straight Deal is looking to integrate the key apps their team uses in their day-to-day operations. They're also planning to re-target cold leads—particularly paid ones—and to explore every opportunity to the fullest.
To know more about Straight Deal, visit their website.
- CompanyStraight Deal
- IndustryReal Estate
- NO OF EMPLOYEES0-50
- REGIONGoa, India