Build consensus with Zoho's cloud-based qualitative research tool

Conduct remote interviews with automatic transcription, generate tag taxonomy and tag your observations with generative AI, and deliver powerful insights with Zoho ResearchStudio.

arrow Collect data Collect data drag and drop
arrow Analyze
arrow Discover Insights
arrow Share Collect data drag and drop

Host secure and reliable remote sessions

Record your remote sessions and get timestamped notes and transcripts

  • Conduct live interviews with participants
  • Share a unique session link for each participant
  • Transcribe interviews automatically
  • Use timestamps to skim recordings faster
  • Assign moderator and notetaker roles
  • Collaborate with peers during live sessions
Live remote sessions with recording and note taking

Synthesize raw data into shareable insights

Tag all of your observations to quickly generate actionable, data-backed insights that are ready to share.

Build research
taxonomies with AI

Split

Use AI to highlight
and tag observations

Highlight

Define custom rules
to streamline your analysis

Build both global

Visualize data with pie charts,
bar graphs, and more

Visualize

Generate and share actionable
insights with AI.

Deliver summarized

Create and publish engaging reports to share research results

Build detailed reports using AI, to clearly convey research results to all stakeholders with key findings, actionable insights, and recommendations.

  • Create complete reports with powerful formatting, editing, and proofing tools
  • Build reports from scratch, using built-in templates, or using AI
  • Insert cover pages, tables of contents, charts, and citations in just a few clicks
  • Link findings to the corresponding observations and insights
  • Create multiple reports to cater to different target groups
  • Publish reports to share your findings with internal and external stakeholders

Report: Threat to movie theatres due to OTT platform

The rise of Over-The-Top (OTT) platforms has revolutionised the entertainment industry, providing audiences with convenient access to diverse content. However, this has posed challenges for traditional movie theatres, prompting a closer examination of the evolving landscape.

Threat to movie theatres due to OTT platform

Establish a searchable repository of knowledge

Break down knowledge silos and empower data-driven decisions by making your research accessible to everyone in your organization.

  • Centralize research data across departments
  • Upload session recordings from anywhere
  • Find insights faster with advanced searching
  • Org-wide access to research data
  • Publish findings and democratize your research
Establish a searchable repository of knowledge

Qualitative data analysis for any field

  • Ethnography

    Solve complex design challenges with usability tests, or gain a deeper understanding of different cultures and customs around the world.

  • Narrative

    Build personas for market research, study health and illness experiences, or gain context for your next historical nonfiction novel.

  • Case Studies

    Build a database of individual experiences that can help guide further research, marketing initiatives, policy decisions, and more.

  • Grounded theory

    Find emerging trends in your field, whether that's analyzing how consumers respond to your brand or how sports help develop life skills in athletes.

  • Phenomenological

    Discover how students are responding to e-learning, how a new hybrid work model impacts employee motivation, or how a war has affected veterans and their families.

A complete qualitative research tool powered by the Zoho suite