Trusted by over 465,000 businesses globally
How is Zoho SalesIQ the best lead scoring software for your business?
Get a real-time view of website visitors
Get clarity on how visitors interact with your website in real time using our built-in visitor tracking tool. Sort visitors based on lead scores and focus on the best leads for your business. You can also route these visitors to team members to take follow-up actions instantly.
Focus on leads that matter
Customize lead scoring rules to zoom in on business opportunities that matter the most. Create scores based on website visitor activities, such as number of sessions, landing page URL, campaign source, region, source, and more to determine the sales readiness of your visitors. Give negative points for leads that don’t match your qualifying criteria, like excluding a lead from a particular region.
Examine the digital footpath of visitors
Get instant lead score updates every time a visitor interacts with your business across different channels—email activity, downloading a brochure, watching a video, etc. Examine the entire digital footpath of the user (in compliance with privacy rules and regulations) and capture the visitor's intent.
Get an overview of customer behavior
Understand the overall customer engagement level by their scores and when they are likely to churn. Apply these insights to identify, up sell, or cross sell opportunities.
Unleash the power of your lead outreach strategy
Go beyond lead scoring and qualification. Take the follow-up steps to grow your company's sales by going above and beyond.
Use AI technical solutions like conversational AI chatbots to interact with the prioritized lead. Target individuals with the best chances of conversion by configuring proactive chatbot triggers and pop-up notifications. Businesses can utilize SalesIQ's Mobile SDK to add customized push alerts to their mobile apps to provide a more seamless experience.
What our customers say
Information hub
Get answers to the most basic questions about lead scoring.
What is lead scoring?
Lead scoring is a process of adding points/scores to a lead based on their behavior to determine the intention of a user while visiting your website.
Lead scoring helps sales and marketing teams identify leads that are most likely to buy the product or service.
What is the purpose of lead scoring and its importance?
Lead scoring allows your sales and marketing team to concentrate on qualified leads. These leads have the potential to become customers.
Pursuing highly qualified leads helps your business save time, increase productivity and guarantee ROI.
What are the types of lead scoring?
In general, there are two types of lead scoring—implicit lead scoring and explicit lead scoring.
Implicit lead scoring focuses on the website visitor's behavior. This depends on the actions they take on the website–downloading a brochure, adding an item to a cart, registering for a demo, etc.
In comparison, explicit scoring assigns points to a lead based on specific metrics, such as demographic details, company size, region, etc.
What is the difference between lead scoring and contact scoring?
In simple terms, lead scoring refers to unknown leads visiting your website. If the same lead has provided details such as name, email ID, or company, these leads are known as contacts.
Contact scoring helps identify the most engaged contacts to take a targeted approach for your follow-up and nurturing strategy.
Why use negative scoring?
We must rely on more than positive lead scoring, since focusing only on positive lead scoring might result in score inflation. To counteract score inflation, we use negative scoring to help decrease points based on inactivity or lack of fit.
What types of businesses use lead scoring?
Lead scoring is helpful for companies of all types and sizes. B2B or B2C businesses can use lead scores to focus on "ready-to-buy" leads. Lead scores help in lead qualification and targeting to scale up the business.
What is lead scoring software?
Lead scoring software is a tool used by businesses to determine the likelihood of each business prospect. Companies can develop thresholds and standards to rank prospects using this software.
Can lead scores be added to CRM?
Yes. Generally, lead scores acquired by each visitor can be pushed to CRM systems. Sales and marketing teams can take meaningful actions based on their lead scores to nurture them in the next stage of the business process.
