A social media analytics tool that measures what matters to your brand
Analyze the impact of your social media strategy. Create insightful reports that help you understand your audience and track social media performance.
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A rich social media analytics dashboard that helps you take a deep-dive into what's working best for your brand on social media.
Get the big picture. With rich social media analytics.
Make smart decisions with in-depth social media metrics that give you all the context you need.
- Audience
- Posts & Engagement
- Performance
- Reach & Impressions
Know your social media audience better
Discover more about the people engaging with you—where they are from, the languages they speak, and the demographics they belong to.
Identify your best content
Discover top performing posts, follow the buzz around your brand, and find the best times to engage with your audience.
Track your brand's performance
Analyze sources of traffic as well as the distribution of clicks across social profiles. Compare positive vs. negative feedback that you receive from your audience.
Understand your reach & impressions
See how your content is contributing to your brand's social media reach. Compare organic vs. paid impressions to learn what type of posts are helping you reach new audiences.
Make sense of the engagement you receive
Page Likes from different demographics
Engagement on various content-types
Top connections for your brand
X (formerly Twitter)
Understand the impact of your content
Posts vs. Engagement
Top performing posts
Best times to engage your audience
Analyze performance for your company pages
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Followers based on industry, job function, seniority level, & company size
Page views and clicks over time
Engagements for different post-types
Find what's kind content works best for your brand
Track engagement over time
Ideal posting times
Top performing Instagram posts
Google My Business
Track audience activity on your business listings
Review & rating trends for your listing
Search trends for your business listings
Visitor actions on your business listings
Schedule custom reports in minutes
Pick from a wide range of stats across social channels. Create drag-and-drop report dashboards that show all the information you need.
- Customize date-ranges
- Automate & Schedule
- Agency-branded reports
Customize date-ranges for each report
Define your own time-frames for key metrics —this week, a month ago, or 23 days to be precise.
Automate and schedule to save time
Set reports to go out automatically—daily, weekly, or monthly—to keep your team and clients in sync with the latest numbers.
Get your branding on all reports
Reinforce your brand with reports that carry your agency's logo. Easily export and share reports while you work with your clients.
"With the new customizable reports, we now have greater insight into our social media marketing efforts. Our favorite feature is the ability to see the top five posts on any chosen platform!"
Anita Campbell
Founder of Small Business Trends
"Lots of new pretty charts & graphs in the Zoho Social reports section. Perfect for reporting to clients & management. Valuable information in the way you can understand it!"
Jon Tromans
Digital Marketing Trainer
"It was so hard to find another social media planning tool for our blogging team but we ABSOLUTELY LOVE THIS ONE! One of our favourite things is to be able to see detailed analytics of all our social accounts and to see all the recent comments!"
Lorina Daiana Stan
Founder of Blogger Studios
"Zoho Social is totally, hands down, one of the best sharing tools I've used. Especially the custom reports and advanced analytics which helped me a lot in pointing out the strengths and weaknesses of my brands."
Peter Paul Duran
Reporter and Social Media Manager at Manila Standard
"The analytics, reporting, and ROI is some of the best I've seen. Zoho Social is a really nice social media management tool with the best analytics and a robust CRM perk!"
Kelsey Lakia
Marketing Communications Manager at Air Creative Group
"Go for it. Dont think twice. It's the best software out there to manage your social media accounts and get the latest accurate analytics from all your accounts"
Abhinav T
Co-Founder at GigCul