Market Research and Surveys
Market research is the process of gathering data from your potential customers or target audience and analyzing it to formulate a data-based strategy. Surveys are an easy way to start collecting the information you need.
Uses for market research
- Formulate a sound business strategy based on benchmark business standards
- Determine the preferences of your target audience
- Save a lot of time in R&D by doing background research work for a business idea
- Learn more about what your customers want
- Compare and establish your pricing strategy
Market Research with Zoho Survey
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Create surveys
Using multiple question styles with skip logic to pull up only relevant questions for the respondent
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Target your niche audience
Choose the industry, demographic criteria, and number of responses to match your preferences
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Analyze the report
Filter and customize your reports to get the information you’re looking for
Gather responses from your target audience
B2B Audience Panel
Reach out to different businesses to get your surveys answered. From SMBs (small and medium businesses) to large enterprises, we can help you find your audience.
Contact our expert team to access niche B2B targeting
B2C Audience Panel
Reach out to your target audience from different demographics. Choose your preferred criteria to get relevant responses. Learn More
Free Academic Research
Build your academic research based on authentic data. Facilitate learning with Zoho Survey for educational research free of cost.
Read more.