Why should you use branded surveys?
Outsourcing survey creation and analysis is often the most efficient option for organizations. Unfortunately, it can dilute the company's brand identity. White labelling surveys help companies maintain their brand identity without the effort of building an in-house survey platform.
Strengthen your brand voice
Whether your desired tone is witty and humorous or insightful and socially-driven, a company's brand voice gives it a distinct personality. Simply put, a brand voice is what makes a company recognizable. Using your brand's images and tagline in your surveys can help communicate or confirm your company's mission and values.
Deploy an effective ad campaign
Marketers spend significant amounts of time and money ensuring their brand is promoted the right way. Though it's easily overlooked, white labelling surveys can help marketers convey their brand identity to a wide audience. Online questionnaires are often delivered to hundreds or thousands of recipients at a time, and this branding opportunity should not be missed.
Build a sense of security
Malicious links are a significant risk, and modern internet users are more wary of them than ever. Respondents feel safer, and are more likely to answer surveys, when your domain name is visible in the survey link—not the name of a third party. White labelled surveys also convey professionalism and pride, which helps customers feel more confident placing their trust in you.
Improve the employee experience
White labelling surveys is not only beneficial for improving the customer experience. It's also a great way to enhance the employee experience. Sending employee pulse surveys or 360° employee feedback surveys with your organization name helps employees feel more connected to the brand. Plus, employees are more likely to be comfortable sharing confidential information through an in-house survey.
White labelling features in Zoho Survey
Zoho Survey provides you with a variety of white labelling options, so your brand identity is clearly conveyed.
Customize the domain
The survey link plays a crucial role in defining your image and impact. Customize the survey URL with your organization's domain name before sending it to your respondents.
- Make a great first impression with a survey link that represents your brand.
- Boost participation rates—people are more likely to respond when they trust the source.
Customize your favicon
A favicon is the icon that is displayed on a user's browser tab when they visit your website. You can add your brand's favicon to your survey by simply providing the URL, adding another layer of professionalism.
- Add your survey favicon and make your surveys instantly recognizable in browser tabs.
- Stand out in a cluttered digital space.
Send trusted survey emails
Domain authentication (DKIM) helps prevent emails from ending up in spam and ensure your surveys actually land in the inbox where they belong.
- Improve email deliverability and maximize response rates.
- Build recipient trust by sending authenticated emails from your own domain.
- Avoid spam filters so your surveys reach real people, not the junk folder.
Create surveys that represent your style
Your brand has a personality, and your surveys should match it. Customize everything from logos and colors to headers, footers, and fonts and match your brand's style guide.
- v for instant recognition.
- Use a personalized introduction page to share a message that reflects and affirms your brand voice
- Clearly outline terms and conditions to establish credibility and compliance.
- Customize headers and footers to keep the naming and tag lines consistent. and compliance.
- Design your own custom themes and tailor your surveys with colors and fonts that match your company's identity.
Customize the report sharing URL
Any reports you share with clients, teams, or other stakeholders should look and feel like they came straight from your business, not a third-party tool.
- Customize the public/private URL generated for sharing reports to contain your organization's domain name.
- Downloaded reports will contain headers of your choice.
Embed surveys in your website
Embed surveys directly into your website or add them as pop-ups to capture real-time feedback. This is a great way to build trust among your respondents and increase response rates.
- Integrate surveys directly into your web pages for an uninterrupted user experience.
- Use pop-up surveys to capture feedback at the right moment. This is especially useful for e-commerce businesses looking to gather insights at key touchpoints in the buying journey.
- Maintain brand consistency look and feel with surveys that are truly yours.