Why marketers choose WhatsApp
average open rate
higher click-through vs. email
billion active users worldwide
languages supported
Write better WhatsApp messages with Zia AI
Zoho's built-in AI assistant, Zia, helps you create ready-to-send WhatsApp campaigns in minutes.
Start with an idea and let Zia do the writing
Set your campaign context once, and every message Zia generates automatically stays aligned with your audience and campaign goals.
Fine-tune your message in seconds
Highlight any part of your message and let Zia rewrite, rephrase, shorten, expand, or improve it—without changing the rest.
Different messages deserve different tones
Zia automatically adjusts its writing style based on whether you're sending a marketing or utility message—so promotions feel promotional and transactional updates stay clear and professional.
Marketing - Conversational · enthusiastic · exclusive · graceful
Utility - Clear · reassuring · empathetic · formal
Note: We offer free AI credits on every plan
- Free - 30 credits/month
- Standard - 100 credits/month
- Professional - 200 credits/month
Need more? Top up anytime.
WhatsApp marketing made simple
Create messages, automate when needed, and manage it all without switching tools.
Start with pre-approved templates
Choose from a curated set of approved message templates for promotions, reminders, confirmations, and more—with in-app Meta approval management built right in.
Personalize every WhatsApp campaign
Group contacts by who they are, what they like, or what they've done—then send highly relevant WhatsApp campaigns to every segment.
Go beyond plain text
Add images, videos, documents, and emojis to create richer conversations that drive more engagement.
Schedule campaigns with confidence
Queue your campaigns to go out when your audience is most likely to see and respond to them—no guesswork needed.
Know what works
Track deliveries, opens, clicks, and campaign performance from one dashboard. Use real insights to improve every campaign.
Automate customer conversations
Automatically trigger personalized WhatsApp campaigns based on customer actions. Zia writes the content; automation takes care of the delivery.
WhatsApp for every stage of the journey
Drive sales with timely promotions
Send personalized offers, flash sales, and new arrivals directly to your customers on WhatsApp. Rich images and clear CTAs mean more taps and more revenue.
- Segment by purchase history to send hyper-relevant deals.
- Schedule broadcasts ahead of events like holidays or year-end sales.
- Track open rates and click-throughs per campaign.
Keep customers informed at every step
Send real-time order confirmations, shipping updates, and delivery notifications via WhatsApp. Reduce support queries and build lasting trust.
- Auto-trigger messages at key order milestones.
- Include live tracking links directly in messages.
- Use Utility-category templates for transactional messages.
Recover lost sales automatically
Send timely WhatsApp nudges to shoppers who leave items behind—often driving up to five-times higher opens than email.
- Trigger messages after a set delay
- Add product images and a direct checkout link
- Follow up with a discount if they don’t respond
Win back inactive customers
Identify contacts who haven't engaged in a while and bring them back with a relevant, personal message that feels like a conversation—not a blast.
- Segment by last activity date automatically.
- Offer exclusive "we miss you" discounts or loyalty perks.
Getting started
Get up and running in four steps
No complex setup. Connect your WhatsApp Business account and start engaging your audience in minutes.
- STEP 1
Connect your account
Link your verified WhatsApp Business account via Meta's APL. Zoho is an official WhatsApp Business Solution Provider (BSP).
- STEP 2
Create a template
Choose from pre-approved templates or create your own. Submit for Meta approval right from Zoho Campaigns.
- STEP 3
Select your audience
Pick from your existing contact lists or create targeted segments. Reach the right people with the right message.
- STEP 4
Send & analyze
Monitor real-time delivery, open, and click rates from your dedicated WhatsApp analytics dashboard.
Frequently asked questions
You can send marketing messages (promotions, product announcements, cart reminders, re-engagement) and utility messages (order confirmations, delivery updates, payment reminders). Both categories are supported in Zoho Campaigns' WhatsApp integration.
Zoho doesn't add any margin to Meta's WhatsApp pricing. You pay exactly the per-conversation rate that Meta charges, which varies by message category (marketing or utility) and the recipient's country. Failed deliveries aren't charged.
Absolutely. You can use any existing list in Zoho Campaigns for WhatsApp outreach, as long as contacts have opted in and have a valid phone number. You can also add contacts with just a phone number (no email required) and segment them specifically for WhatsApp campaigns.
WhatsApp campaign sending is available in paid plans. Automation features—such as trigger-based journeys and automated sequences—are available in the Professional and Enterprise plans.
Transparent, pay-as-you-go pricing
Zoho Campaigns passes Meta's WhatsApp conversation pricing directly to you—no markups or hidden fees. You only pay for successfully delivered conversations.
Explore pricingMarketing conversations
Promotions, announcements, and re-engagement
Utility conversations
Order updates, reminders, and transactional alerts