WhatsApp marketing, done right with Zoho Campaigns

Reach your customers on the world’s most-used messaging platform with personalized messages delivered at the right time.

Explore WhatsApp marketingBook a demo

Numbers don't lie

98%average open rate
5xhigher click-through vs. email
2b+active users
71+languages supported

WhatsApp marketing made simple

Create messages, automate when needed, and manage it all without switching tools.

 

Pre-built template library

Choose from a curated set of approved message templates for promotions, reminders, confirmations, and more—with in-app Meta approval management built right in.

Creating a WhatsApp marketing message template.
 

Send the right message every time

Organize your contacts by what they like, what they’ve done, or who they are. Then send messages that feel personal—not generic.

marketing campaign engagement analytics
 

More than just text messages

Send images, videos, documents, and emojis to make your messages clearer, more engaging, and more effective.

managing marketing campaign channels.
 

Send messages at the right times

Schedule your campaigns to go out when your audience is most likely to see and respond to them—no guesswork needed.

Configuring a personalized message template.
 

View all your campaign insights in one place

Keep an eye on deliveries, opens, and clicks without confusion. Use clear insights to make better decisions and improve results.

Building personalized WhatsApp messages.
 

Automate your messages easily

Send messages automatically based on what your customers do—like signing up, making a purchase, or leaving their cart.

Setting up a marketing message template.
Purchase alerts
Dedicated analytics
Multi-faceted campaigns
Personalization
Optimal performance
Utility conversations

WhatsApp for every stage of the journey

Drive sales with timely promotions

Send personalized offers, flash sales, and new arrivals directly to your customers on WhatsApp. Rich images and clear CTAs mean more taps and more revenue.

  • Segment by purchase history to send hyper-relevant deals.
  • Schedule broadcasts ahead of events like holidays or year-end sales.
  • Track open rates and click-throughs per campaign.

Keep customers informed at every step

Send real-time order confirmations, shipping updates, and delivery notifications via WhatsApp. Reduce support queries and build lasting trust.

  • Auto-trigger messages at key order milestones.
  • Include live tracking links directly in messages.
  • Use Utility-category templates for transactional messages.

Recover lost sales automatically

Send timely WhatsApp nudges to shoppers who leave items behind—often driving up to 5x higher opens than email.

  • Trigger messages after a set delay
  • Add product images and a direct checkout link
  • Follow up with a discount if they don't respond

Win back inactive customers

Identify contacts who haven't engaged in a while and bring them back with a relevant, personal message that feels like a conversation—not a blast.

  • Segment by last activity date automatically.
  • Offer exclusive "we miss you" discounts or loyalty perks.

Getting started

Get up and running in four steps

No complex setup. Connect your WhatsApp Business account and start engaging your audience in minutes.

  1. STEP 1

    Connect Your Account

    Link your verified WhatsApp Business account via Meta's API. Zoho is an official WhatsApp Business Solution Provider (BSP).

  2. STEP 2

    Create a Template

    Choose from pre-approved templates or create your own. Submit for Meta approval right from Zoho Campaigns.

  3. STEP 3

    Select Your Audience

    Pick from your existing contact lists or create targeted segments. Reach the right people with the right message.

  4. STEP 4

    Send & Analyze

    Link your verified WhatsApp Business account via Meta's API. Zoho is an official WhatsApp Business Solution Provider (BSP).

FAQs

  • Yes, you'll need a verified WhatsApp Business Account connected to the WhatsApp Business API. Zoho acts as a WhatsApp Business Solution Provider (BSP), so we can help you get set up and even earn the green tick verification.

  • You can send marketing messages (promotions, product announcements, cart reminders, re-engagement) and utility messages (order confirmations, delivery updates, payment reminders). Both categories are supported in Zoho Campaigns' WhatsApp integration.

  • Zoho doesn't add any margin to Meta's WhatsApp pricing. You pay exactly the per-conversation rate that Meta charges, which varies by message category (marketing or utility) and the recipient's country. Failed deliveries aren't charged.

  • Absolutely. You can use any existing list in Zoho Campaigns for WhatsApp outreach, as long as contacts have opted in and have a valid phone number. You can also add contacts with just a phone number (no email required) and segment them specifically for WhatsApp campaigns.

  • WhatsApp campaign sending is available in paid plans. Automation features—such as trigger-based journeys and automated sequences—are available in the Professional and Enterprise plans.

Transparent, pay-as-you-go pricing

Zoho Campaigns passes Meta's WhatsApp conversation pricing directly to you—no markups or hidden fees. You only pay for successfully delivered conversations.

Explore pricing

Marketing conversations

Promotions, announcements, and re-engagement

Utility conversations

Order updates, reminders, and transactional alerts