Brand Studio
The marketing lifecycle starts with brand awareness but may not always have an end. Marketing influences users to develop a perception of the brand and its products, encourages them to take action, and even delights them to become brand advocates. These activities require a marketing platform to manage and simplify the work.
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Modules in Brand Studio
- 01
Brand Studio
There are several challenges in marketing teams, including operational silos, lack of collaboration, lack of unified visibility, scattered marketing assets, and too many complicated software tools. This is where Brand Studio can help.
Brand Studio is an application within Zoho Marketing Plus where marketing teams can plan projects, collaborate on ideas, set a marketing budget, create marketing collateral, execute campaigns across multiple channels, and measure true ROI, all within a single workspace without relying on different tools.
If you are a first-time visitor here, this information might seem overwhelming. However, as you read through the page, you'll understand it better.
- 02
Marketing Projects
A space where you can create marketing projects, activities such as emails, social media posts, surveys, and webinars, plan your work on to-do lists, collaborate with team members, and analyze your campaign performance.
- 03
Brand Assets
A space to create, store, and access your marketing collateral, such as eBooks, white papers, presentations, and videos. You can also control who can access the files, securing your marketing materials.
- 04
Budget Board
A space to create a marketing budget for the brand or for various activities based on different timelines. You can add all expenses, categorize them, and analyze them using charts.
The concept of Brand Studio with examples
Brand Studio was created to delight both customers and marketers simultaneously
The customer lifecycle is based on the AIDA funnel. For a customer, their journey with your brand might look like this: they become aware of your brand or product, develop an interest in it, and then take action to become your customer.
FFor marketers, they have to plan the campaigns, create engaging content, reach the right audience, and measure the campaign performance.
The entire buying process is time-consuming and requires careful content planning and setup. However, with Brand Studio in Marketing Plus, this is a one-time process. After that, your marketing experience will be automated and scaled, delivering best-in-class experiences to customers.