Best Data Analytics Tool to Transform your Business
Data analytics tools are designed to easily analyze any data and get actionable insights effortlessly for informed decision-making. Zoho Analytics as a robust data analytics platform, empowers organizations with real-time decision making at all levels of the business hierarchy.
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Powerful data analytics software for your real-time business needs
Data analytics software enables businesses to effectively utilize data that largely remains untapped before. A powerful data analytics solution can help with analyzing the untapped data and generate insights that helps your business in unforeseen ways.
Zoho Analytics is a comprehensive and versatile data analytics software that can help you to analyze any data, wherever it is. Being a best data analytics platform, it also helps with creating dynamic and interactive data visualizations and supports advanced augmented capabilities like predictive analytics.
Import any business data
Import data into Zoho Analytics from a variety of data sources such as local files, Web URLs, Cloud drives (Google Spreadsheets, Google Docs etc), Local/Cloud databases, popular business applications and from your custom applications for in-depth analysis.
Cross-functional data analytics
Combine data from different sources to create cross functional reports, and thereby get more insight into your business. For example, combine your Zoho Desk data with your CRM data to create a 'Sales vs. Tickets Raised' report.
Secure online collaboration
Share and collaborate on reports and dashboards with your colleagues. Have full control over what your colleagues or clients can see and do with the reports you share with them. Embed your reports and dashboards to reach a wider audience. Export or print reports for offline access. Schedule reports and dashboards to be emailed automatically.
AI assisted data analytics tool
Analyzing your data has now become easier than ever before. Ask Zia, Zoho's smart assistant powered by AI and ML technologies, to provide you the answers you seek from your data. Zia understands natural language querying, and gets you answers in the form of relevant reports.
Top 5 data analytics tools in 2024
There are different categories of data analytics tools. We have listed the top 5 categories among data analytics software tools based on their popularity and usage by consumers in the market.
Who uses data analytics software?
Data analytics software is used by a wide range of business users cutting across organizations and industries.
Business analysts
Data analytics software is predominantly used by business analysts to provide insights for business process improvement.
Data Scientists
To extract meaningful insights from large and complex datasets, data scientists can use advanced data analytics tools and also uncover correlation and patterns that was hard to do before.
Project Managers
In tracking the progress of various project activities, milestone achievements and resource utilization, project managers can effectively leverage data analytics tools.
Business Owners
For understanding market trends, tracking overall business performance and making strategic decisions, data analytics software can be effective tools for business owners (or) entrepreneurs.
How to choose the best data analytics software?
Define Your Objectives.
Identify and articulate business goals/objectives that require leveraging data analytics. Clear understanding about the scope of applying data analytics will help in choosing the right data analytics software for your needs.
Understand Your Data
Identify the different types of data that will be used by your data analytics solution. Consider a plethora of factors like volume, velocity, veracity, and variety of data, as well as the different sources from which the data will be collected.
Identify Key Features
Clearly identify the essential features/capabilities required to meet your data analytics needs. Some of the commonly used capabilities in business analytics tools include data integration, preparation, visualization, predictive data analytics, augmented analytics, collaboration and sharing etc.
Scalability and Performance
Evaluate whether the data analytics tool of your choice can handle the increase in data volume and complexities. Look for proof of the seamless performance of your data analytics platform in handling dynamic and growing business needs.
Security and Compliance
Check for your data analytics platform's adherence to security standards and compliance with your industry-specific regulation requirements. Ensure there's enough transparency and clarity about the platform's policies of data security and privacy.
Ease of Use
Evaluate the user-friendliness of your software for data analysis across the entire spectrum of analytics processes. Also look into the pricing model of the data analysis software applications and ensure that the total cost of ownership(TCO) adheres to your budgetary requirements too.
Out-of-the-box integrations for your business apps
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What our customers say
"We use Zoho Analytics to integrate all of our reporting needs. We can not only access it but explore it, dive deep, ask questions. It's super fast, easy to use and cheaper."
JUAN MARTITEGUI,
Founder, Educatemia.
"Zoho Analytics is one of the most robust data analytics platforms out there to stratify and cut multiple data points. It provides us with invaluable tools to analyze our business."
RYAN FOX,
Regional Director, Health Outcomes Sciences
Powerful data analytics tool for your business
Sign up for freeFrequently Asked Questions
What is data analytics?
- Data analytics is the process of utilizing data to uncover valuable information that aids in decision-making. It involves various methods, techniques and tools to prepare, analyze and interpret data.
Why is data analytics important?
- Data analytics helps in extracting meaningful patterns, trends, and insights that holds significance in various aspects of business and operations across multiple domains.
- Notable use-cases of data analytics includes informed decision-making, process optimization, and uncovering hidden opportunities.
What are data analytics tools?
- Data analytics tools are software applications or platforms designed to facilitate the preparation, analysis, and interpretation of data. These tools can be used by users of different kinds: data scientists, data analysts, and business professionals.
- Data analytics software tools offer a wide range of functionalities including data integration & preparation, visual analysis and exploration, collaborative analysis, and more.
- Data analytics software is now seen as key enabler for businesses to ensure smooth operations, optimize performance and craft effective strategies
Common types of data analytics tools
- Data analytics tools come in various types of flavours, each handling either specific functionalities in the data analysis process or the whole process together. Some of the common types are:
- Data Preparation tools - These are tools which enable cleansing, transformation and enrichment of raw data for further analysis.
- Big data tools - They can process and analyze large-scale datasets, and make analytics at scale possible
- Data mining tools - These tools help with uncovering highly valuable insights like patterns, correlations and anomalies form large datasets.
- Machine learning & AI tools - They are useful for highly advanced analytics requirements like predictive modeling, regression and clustering.
- Data visualization tools - They are useful in effective presentation of insights through interactive visual components like charts and graphs.
Why Zoho Analytics is the best data analytics software?
- Zoho Analytics is a powerful data analytics tool with a broad set of data analytics capabilities that place us in the list of best data analytics software. Our key capabilities are:
- Broad data integration support: Zoho Analytics offers integration with over 300+ data sources, including spreadsheets, cloud storage, databases, and third-party business applications
- User-friendly interface: Zoho Analytics offers an intuitive and easy-to-use drag-and-drop visualization builder that can be leveraged by users of all kinds to build insightful reports/dashboards.
- Robust data visualization: As a data analysis tool, Zoho Analytics offers over 50+ chart types to visually analyze every possible data type.
- Affordability: Zoho Analytics is definitely cost-effective compared to other data analytics solutions. Our Total-Cost-of-Ownership(TCO) is the least among our market peers.
- Scalability: As a business analytics software platform, Zoho Analytics can readily match with growing data volumes and usage. It carries a definite edge in terms of achieving best-in-class performance efficiency.
Do we offer a free data analytics platform?
- Yes. We do offer a free version that provides users with essential data analytics capabilities and get acquainted further with the platform. To know more, please check our pricing page
What tools do data analysts use?
- Data analysts use a diverse tool set across different stages of the data analysis workflow. Their choice depends on their requirements as well as the nature of tasks at hand.Some of the most common choice of data analysts are:
- Business Intelligence Tools
- Data visualization Tools
- Data Integration and ETL Tools
- Data Cleaning and Preparation Tools
- Unified Data Analytics Platform(UDAP)
Benefits of using data analytics tools
- Data analytics tools bring a plethora of benefits to organizations cutting across domains. Notable among them include:
- Optimizing operations for maximum performance
- Building Competitive advantage
- Enabling innovation
- Enhanced personalization
- Informed decision making