The Zoho logo portfolio is designed using Logolinism, an avant-garde art movement that simplifies complex logos into clean, elegant lines. An aesthetic that's timeless and unique.
A strong logo is the heart of a brand, and using it consistently helps build recognition and trust.
Each Zoho logo box can fit four equally sized grids—what we call Pettis.
A Petti ratio of 7:3 must be maintained to keep the logo perfectly balanced on any background, as shown here.
The Zoho logo needs a minimum clear space around it to maintain its visibility and distinction. This helps maintain its impact and readability in any design.
We offer the logo in full color, but for the text, we stick to black or white—whichever stands out best against the background.
To keep the design clean and on-brand, we avoid placing the logo on backgrounds that feature Zoho’s primary colors.
To maintain consistency, the logo must be used in the right size, colors, and position. The 'Zoho' text should be centrally aligned under the logo within the green and blue squares.
To maintain brand clarity, always keep the Zoho logo legible and unaltered. Use it in its original form without cropping or integrating it into designs.
Using the 'Powered by' mark correctly builds credibility and highlights Zoho’s role in driving innovation and value for collaborators.
We use four primary colors for the Zoho logo suite: red, green, blue, and yellow. These colors reflect Zoho's dynamic spirit and enhance the brand's identity.
CMYK: 4 98 98 0RGB: 228 37 39PANTONE: 485 CCMYK: 85 14 99 2RGB: 8 153 73PANTONE: 347 CCMYK: 87 57 1 0RGB: 34 109 180PANTONE: 660 CCMYK: 1 33 98 0RGB: 249 178 29PANTONE: 136 C#000000CMYK: 75 68 67 90RGB: 0 0 0PANTONE: BLACK 6 C#FFFFFFCMYK: 0 0 0 0RGB: 255 255 255PANTONE: WHITE 000 CPuvi is Zoho's homegrown font, showcasing the brand’s ideology and style. Every pixel of this font was designed to improve our users’ reading experience.
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This typeface is designed to be dynamic and flexible. It scales easily and works well across different formats and environments.
This guide outlines branding best practices for Zoho Partners, designed to align with Zoho’s policies. If you’re a partner, following these guidelines will ensure proper use of logos, domain names, and creative assets while staying compliant with intellectual property laws.
Login to your partner portal, or write to us at partner-marketing@zohocorp.com to get the downloadable file.
